Episode 9: Fiit Professional Master Class (Getting S*&T Done)

In this Fiit Professional Podcast Brett is flying solo.

He takes the time to answer some very important questions from the listeners.

  • Whats the fastest way to build a business?
  • How to get the most done in the least amount of time?
  • What would he do if he only had $1000 cash and had to start again?

He even gets on a rant about a non Business related question.

And explains why there has been no podcasts for the last month!

WARNING: the strategies you are about to learn, WILL change YOUR Business and YOUR life.

 

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Fiit Professional Master Class (Getting S*&T Done)

Transcript of EPISODE 9:

Introduction:

Hello and welcome to another fit professional Podcast I’m your host today Brett Campbell and today’s episode is going to be slightly different to the previous ones. The reason been is I have absolutely no guests today; I have no one to talk to. No one wants to talk to me, know I’m actually kidding I’ve actually got some really good interviews lined up over the coming weeks, so stay turned for those. But, today I’m going to use this time as a bit of an opportunity to answer some of the questions that many of the fit professionals have been leaving on the been a personal trainer Facebook fan page. If you haven’t seen it yet, jump on Facebook and go to Facebook.com/Ilovebeenapersonaltrainer and you can check out the page.

It’s another opportunity where whenever we create a Podcast we put the links and so forth up there and also put links to other tip, and so forth what we have. Today I’m going to start off by answering some of the questions we have had like, I have said on our Facebook fan page. Then in seeing how much time we have left will really determine what I’ll be speaking about again, as always these episodes are very raw, and I always feel when they are raw like, this and there is no real big plan around it some of the best material can come. If we get started and straight into the question – well actually no I’m just going to give you a bit of a heads up, because I know there has been many of your mailing me saying, “When is the next Podcast coming out” you know and admittedly it has been at least three weeks since I did my last one and the reason behind that is because I have had a lot of things going on myself in business. We ran our first ever fit-check retreat in Bali, so we took twenty-four ladies over to Bali. We spent seven days going through a whole heap of workshops ranging from personal development, the health and fitness realm, and it was just a magical setting, we did hippocrates things, we went white water rafting, we actually got to go and meet all the villagers. We went to a school there and were able to take a heap of sporting equipment to there, so that was a really good day, but overall it was a great success, so I’ve been away doing that. Then we came back for about a week and I ended up having to go to Fiji, some of my friends just got married over in Fiji, so I’ve just spent the last ten days over there getting a tan, know I’m peeling and I look like I have some kind of skin disease. All of that aside I have been extremely busy and we have new fit-check locations popping up you know every couple of weeks, so we are working hard behind the scenes to get hose going and of course with spring coming, as I recall the spring is only three days away, so we are going to get a massive influx there of trainers who will be wanting to start their very own Boot Camp Program, and really leverage I guess of the fact that the one-on-one training – I say this to many people and all my coaching clients it’s like, you can train one person at – let’s say you are going to charge them fifty dollars for the hour or you can have ten people turn up to a Boot Camp Program of yours paying fifty dollars, and all of a sudden your hourly rate has gone up from fifty dollars for the hour to five hundred dollars an hour.  So the thing with Boot Camps and of course there is some minor details in there that we would need to look at, but it’s clear that the Boot Camp training and group training and even semi-private training is beginning, or it’s not beginning it’s already been there for a long-time, but it’s certainly taking over and becoming more prominent in the industry. You just need to look at the fact that we have thirty new fit-check locations opened in the last four month you know that is where the industry is heading, so if you’re listening to this with your personal trainer doing one-on-one you know I would really suggest looking at the options of groups. If you’re in groups you know look at hey, “Is it working for you” if not then go through all of these Podcasts and take the information and try and implement it into your own business. But, hey if you’re one of those trainers and you don’t want to go and have to create it all and do all the hard work and so forth then head on over to fit professionals, so fiitprofessional.com, and you can just check out the opportunity we have there.

So, that is what I have been up to for the last month or so and you know I’m going to be getting back – we are going to be putting more regular Podcasts together, so I’m very excited about that we have some great people as I had mentioned earlier that we are going to be talking to. First of all let’s get stuck into these questions, now the first question here Alex has written, “What is the fastest way to build a business?” so that’s the million dollar question right there isn’t it. If I was asked that question by someone by a coaching client and they said, “Look Brett what is the fastest way to build a business?” my first reply to that would be well, “What do you already know?” so what is your education level in that particular area, so if someone said, “What is the fastest way to build a Boot Camp?” I’d go well, “What do you actually know right now about Boot Camps?”  I will get you to write down on a piece of paper and I’d say write out a list of what you actually know about it. We know that with Boot Camps you need to have like, your pricing you need to have that all sorted. You need to know how geez just hit a blank there – there is a truck that just drove through my problem, through my window, my office is actually looking out onto the main highway and I had almost just seen a truck off the highway, it just stopped me in my tracks, so lucky we are not editing this.

Back to the question, “What is the fastest way to build a business” and we were talking about if someone is going to build a Boot Camp right, so I would say, “Well, what do you already know?” so they may no nothing or they may already know that’s not what I want, and we need to you know either train in a park or are you going to train indoors you know, so you need to know that. You need to also know what price you are going to charge the clients, who often then clients are going to come, what is your referral program like, what are you actually going to do inside your program that will generate more referrals and more leads etc. It’s a very, very open question and it goes back to that thing what your education on it is, and if we look at it when people go to me, “Brett, what’s the fastest way to have an information product, and start making money online?” again, the same thing you need to have education based around it. If you don’t know what to know or to learn ask someone who is doing it and ask them, “What they should do” so an example is if someone asks me, “Well how do you build a business” I’d say well, “For one I’ve spent over two-hundred thousand dollars in the last five years educating myself” so I’ve actually gone out there, and searched for information because even though we have Google and all these cool search engines that where we can find information at our fingertips the issue with that guys is that there is, so much information out there it can become overwhelming. You need to really go out there and not only just educate yourself in the fact of I just need to go and look at information you need to educate yourself that you’re looking at the right information as well. Don’t just go of, of one thing and go, “Yeah I’m just going to go with that” find a re-occurring pattern with all types of information out there and then see what works for you.

I know that is probably not want you want to hear Alex, yeah you have to go out and educate yourself, because there is no extreme fast way to build a business, but if you’re asking me the question of, “How do I get my first few clients” you know because that’s the start of building a business then I would say a completely different answer. Then what I would do is I would tell you well, “Who do you already know that you could get on the phone immediately and ring up and tell them hey, “Look I’ve just started as a personal trainer” and this is even if you’re been a personal trainer for years the same thing applies here. You could say, “Look I’ve just got this new program starting it’s starting on this date. This is what is included and this is what you will get out of it. This is how it will help you is this something you would like to do?” if they said, “Yes” then you go, “Great” do you know anyone else who would want to join you again, it’s that whole thing of asking people. Every time I went through this particular strategy with any personal coaching clients there is guaranteed to be at least two or three new people sign up. It’s the most un-utilized technique for getting clients. You know your mobile phone is an extremely valuable tool you have all of these people in your contacts list why don’t you give them a call and actually talk to them. Same thing applies with Facebook get on Facebook and – most people have friends these days that they don’t even know, use that to your advantage send them a Facebook message and tell them this is what I’m doing would you be interested if not, do you know anyone else who would be? Again, you would have to work this out in more detail, but even offer them a reward if they were to refer someone. Let’s say I asked you, “I’m a personal trainer I’m looking for some clients. I said hey, “would you be interested in joining my X, Y, Z, program?” you said, “No” I’d say well, “Look if you know anyone I’d be happy to give you fifty or hundred dollars cash for any referral that you bring on.” What you’re starting to do is there is your starting to think outside the circle, so if we sum up that question for you Alex you need to educate yourself regardless. I’m not talking about going and spending thousands of dollars, and go out there and hire a coach etc, etc, although those things would be you know –  obviously what I believe you should do, but there are easier ways to start you know go and read some books. Go and jump on someone’s website and read some information and just be open to the fact that you need to learn before you can earn. You know that’s a really big thing as well people starting in the industry and they want fifty clients straight away and they really don’t want to have to do all the hard work.

Now, I guess whilst that’s the magical fairy tale, but you know there are ways now that can really alleviate all of that, so an example is you know with our fit-check locations you know the reality of it is that it’s all there ready for someone to really want to come and take the opportunity. But, if you’re not that person and you really want to build something yourself then you need to go and educate yourself in those areas. All right I think I have hammered that answer all the way home, so let’s get on to the next question and that was from Chris. Chris has asked, “How do I get more done in less time?” Now, normally I have a time management in procrastination seminar I guess that I go through, and it normally takes me half a day to get through it because there are so many cool, valuable things, and it really comes from the setup. I was actually filming a Podcast yesterday for our fit-checks and one of the things that we talked about was planning, planning obviously is the number one thing to be able to get stuff done. Not only planning it’s actually action the planning because the amount of people that have you know appointments in there dairy or there to do list…they just religiously just don’t do the, to- do list, and then what that does it give you a bad programming of, “Oh, it’s okay not to have to complete what I’ve said” which is really negative to your mindset, and it’s something you really want to stay away from.

[Coughing]

Excuse me! I’m just going to have a sip of my coffee here. All right as I was saying it’s really negative to your mindset and you need to – if you are one of those people and it’s happening to you then you really need to access your time management system that you currently have, because everything we do is a system and we can always refine the system to make it better or to improve it. An example is sitting in your car seat, look as silly as it sounds your driving and sitting in your seat and if you’re not feeling comfortable you just move the seat back a little and then all of a sudden it has a totally different effect. So, if we look at that from your time management you need to setup not only your day or your week, but you really need to setup a good three to four weeks in advance, that’s my take on it. Now, you get people going look, you have to have a five year goal, twelve month… whilst I’m totally all for that and one-hundred percent agree with it you really just need to get down to the nuts and bolts because that is where it really starts to happen. Of course without long-term goals you’re not going to know the smaller goals to get toward it, but let’s say for example how I plan my day that will be the easiest way for you to be able to relate. Now, every morning before I don’t work from home so we have the ability of having our own office space and headquarters etc, which one that’s a really big thing that allows me to make sure that I have to get stuff done within a certain time frame. I don’t like been in the office late you know except if there are heaps of things going on like, for example right now we have a product launch going on, so we’ve had three days where we are selling information product and I’ve been doing a whole heap of extra work on the back-end of things which you know I’ve been up till seven or eight at night, but this is the great thing about it, it’s all about planning, I knew that was going to happen weeks ago. If we look at my days, so I come into the office before I even, and this is the biggest tip I think since I’ve started doing this, it’s had a massive changes…don’t go straight to your emails, don’t open your emails.

I have got a white board in my office I’ll walk straight up to my white board and I will do a brain dump of everything I need to do today, so if I was to look at my white board up there right now I have got six tasks that I have for the day. One of them is to create an agreement number two is to finalize one of our locations that is going to be launching. Number three is to review all our marketing add, and so forth just as an overview. Number four is send an email out to our local fit-checks here at Burly, and then number five is create this Podcast, and then after that I have got number six is, outline our information product. What I did there is I wrote out all the points and as you have seen there is only six there…six of the main things. The thing is you don’t want to overwhelm yourself with a heap of little things, so I put six main things that I really wanted to complete today, and that may change at the end of the day…I mean I’m going really well today it’s three-forty and I’m doing the Podcast, so I’ll finish this in probably another fifteen twenty minutes or so depending on how much I ramble on. Then after that I will have the last hour or so of the day and I will get to put my creative mind to work and create our next workout product, our next online product. That is what I did there I wrote it out and then I actually put them in specific order of what needs to be done first.

The first thing you can see on my list the Podcast was the second thing that I wrote on the list, but it was the fifth thing that I put in order of importance. How I judge importance is I look at you know you would of heard all the different of quadrants of urgent, important, not important, urgent, etc, etc, so I just based those basically of impact versus what impact that will have on our business and how easy is it to accomplish it. I know for a fact that this Podcast is very easy it’s just sitting here talking, but I know also it will take up at least an hour of my time maybe another twenty minutes by the time we do the recording and get it sorted and put it on iTunes and put up a blog post, and then send an email out to you to hear it. Put a post on the fan page about it etc, etc, so you need to take those timings into account. That is how I organized the start of my day; this is before anything has ever happened. Then I will sit down and I will have on my note book here I have a list of, who am I waiting to hear from, and who I need to reach out to, okay, two key questions. Now, I will write under that who am I waiting to hear from and I might be waiting to hear from someone who is going to take up some opportunity or waiting to hear back from someone about some coaching or communication whatever it might be, and I will write that down and then I will go and write I’m waiting to hear back from them. Who do I need to reach out to today, now, that’s the difference is who do I need to reach out to today? On my list today one of them was a guy Nathan from New Zealand, I’m going to speak at the New Zealand Conference in November and I actually need to action my confirmation back to him, and then pass it on to Sherry who is our admin Manager to then fax, scan, and send off etc., so that is what I did again, before I even looked at my emails. What happens is when I go to look at my emails, I must confess right here when I do check my emails this morning I did break one of my rules, and that was because I wanted to look at how many sales we have made of a certain product today, but other than that basically what happens is when I write down whom I’m waiting to hear from and who do I need to reach out to all my brain is doing is scanning for the three or four people that I’m waiting to hear from. What that means is all the other emails are not important right now to me, and all it will do is just distract me from doing what I do. What happened was I generally try and knock out one or two tasks and then I’ll spend half an hour on emails and go through the list of emails and try and get as many as I can done. If I can’t get them all done in that time I just stop and I will do them this afternoon when I have finished the day, so again, it’s that thing of prioritizing what’s more important and at the end of the day is for us to give you some extra tips on that, it really counts down to not getting lost on Facebook. That’s number one, because what happens is that you log on Facebook, next thing you see is that someone talk about something funny or they have shared the video and all of a sudden you find yourself watching that video and then some ad pops up on that site and you click on it and next thing you do is something that’s totally of task and you have just lost ten minutes before you have realized that you are in the warp of that Facebook, so I really try to stay away from there and the time when I do go onto Facebook again is like is on my list number three is where I am going to review all my ads. I go into there but that’s in a totally separate account as well, because I know that is totally separate and I don’t want to get distracted on my personal profile. If I want to look at Facebook and have a bit of a jam around, that would be genuinely tonight, in my free time if I choose to do that. That’s one tip biz, just be cautious of way spending your time, especially online because when you get more online, you realize that there is mass of opportunities online, it’s a really thin line of trying to get lost on something versus trying to be productive. So how I do that as well? I just don’t open my web browser and I would do as much as I can without my web browser. Of course unless I am looking for certain things. That’s fine, Facebook.

My next one is, how do I get lost of that is I actually had my phone turned of silent, I’ve had this for the last two years I think I’ve been utilizing this skill. Now, while some people may think “Oh, that’s not good!” because what if a client ringing up for an order or ringing and phone is not ringing. That’s why they have voice messages for and I can give you a call back, admire less convenience. The thing there, the key is to not fall into the track of being joining on the spot all the time because what happens is that net can become inspect. Of course if you are in the industry and you feel like “What if I miss a call? What if it’s a client? They will go to someone else!” that’s just a decision you will need to make. I just know that for me that if someone is calling me when I am half way through… let’s use this for example, I am sitting here recording a podcast and my phone is on silent. What if it wasn’t and some rang me? What that would do? That would totally interrupt what we are doing. Just because I am recording this and you can hear what I am about to say and I am not going to edit it, what makes that different than me sitting there writing up the agreement this morning and someone interrupting me doing that. So think about that, I will say it again because I think that’s very, very important. What I am doing here is that I don’t want to be disturbed because it might make me forget something or say something wrong or… at the risk of embarrassing myself which is very hard to do, for myself, takes a lot to embarrass me, but the point of making is why is this more important than any other task throughout the day, so that is something to think about. I would love to actually hear what your thoughts are on that because I actually just had a bit of a moment because I think the importance is just outstanding. It’s just like, when you are with the client, so you are siting with client and then your phone goes off through the middle of the session, you don’t want to be disturbed and if you are one of those who has your phone on you through the session, whether you are using the stopwatch or not, get a different stopwatch because the last thing that you want is a distraction, but again that’s just my opinion, do what you feel but again, you don’t want to be disturbed while you are training them. So what is the difference of being disturbed while you are doing your paperwork or what is a difference of being disturbed when you are in your free time, because when I am in my free time I don’t want to be disturbed, that’s my free time, that means that I can choose to do what I want, not other people put me on the spot to make a decision on not whether to answer my phone so that’s another reason why I don’t have my phone on. It’s great because people soon learn to leave a message so I think if we direct that up in that question, there are some pretty good valuable little tips there. Another thing that… how I know to get stuff done. I would normally implement this probably the last six weeks and it’s, common ideas always got ideas and a voice got things popping up and it might be locked on and I need to see an email to join blogs. What I do is, I use the notes in my actual Iphone, I use the Notepad and I just send to myself email to a specific email address, so I have got an email address that is set up totally separate than the other one which is just basically all my ideas and notes and things that, now I need  to do I just send them to there. I have said that is a cool little tip that I found to be quite useful to myself. Alright, thanks for that question Criss, so we are moving on to Norm.

Norm asked me question and this was based on previous podcast interview that I did and it was actually a question that I asked one of my guests and basically the question was “If you had a thousand dollars to spend, an education that you have now and a thousand dollars and a MacBook Pro, what would I do?” I guess I’m actually taught about that answer quite often, every time I am asked I am like “I wonder what I would do.” I guess what I would do first of all is, I know the power of online marketing so that’s a given that I would start on online. I would go and buy a domain name which cost you like twelve dollars for two years, I would buy for two years because I know it would work, if you want to be cheap on you could get one year, you could be saving money up front. I would buy domain name and basically I would, if we are going to get net ingredient I would buy a small camera that I could film myself doing some video tutorials or something like that, and I would just create an information product and I would be able to get that all set up and done because I know how to do majority of that, let’s just say that I could get all that set up for three hundred dollars and what I would do, I would spend the rest of it on advertising because I know my returner investments so I know that if I spend a dollar, I will get a return. And that’s what it’s all about; it’s about finding something that you can invest your money into and being sure that you are going to get a return of it. And something it’s an immediate return or it is a return down the track, whatever the case you just need to know that to be fact. So that’s what I would do it, create information product and get it out there ASAP. What I would do is, I would use obviously Facebook, set up a free page for it as well. I would use that to promote it, and even give away the product initially to people who, set up some sort of competition where give away and the product, if people would help me market it or affiliate the product etc. So [00:27:47 Inaudible] ways there that I would look into. But I think, normally that’s probably what you are looking for there; maybe I would set up information product and go from there.

So I got another question here from Dave, he actually talked, his question was more based around weight training, new trainers and so forth and I would actually bring up the question there so I can read it properly. One moment so… please cut away training basics old school, so to speak too many young trainers move straight to fancy exercises and train well their clients, when I don’t know how to instruct someone to do a flat babel or even a prone weights with chin ups. Dave has been in industry for ten years and look while this is generally not a weight training or physical training podcast, it’s more based on business, regard I can totally relate to that Dave and I think it’s one of those things now that it really does come back to the how education of, who is teaching these trainers at the start, because you are right, there is so many different exercises now and the whole introduction of functional training and so forth has been sort of taken, I guess, in my opinion it’s being taken out of the perspective and you get people doing single leg hop jump skip to a burpi followed by a triple twist mc pike, there is no limit to the exercise, and may not more for trainers teaching those exercises if they know how to obviously do the exercise but if they don’t, like anyone, if you don’t know how to do anything then I wouldn’t suggest you do it, I would suggest you go back to the start and… my first answer to Alex’s question is education, you need to educate yourself. But you are right; there are so many different philosophies with how you can achieve the result. It’s the ultimate debate really and I would love to actually see a big debate on it one day and it could be something that maybe I would try to push it and get started as the whole debate of… functional training of people who are fully into that and you got cross for a cross product that’s got inside as functional but again they got different mentality, you have got people who are into the box and martial arts training and at the end of the day it really comes down to what is the end result for the individual doing it because there is so many ways to achieve result like we are saying. If you use our Fiit Chick locations as an example, we realize that so many different trainers have different philosophies and if you are not passionate about what you are teaching it can become quite boring and one day….. So we keep it open for trainers to be able to train the way they would like to train, which is exciting because when you are passionate about something… let’s use the example of flat bench. I could literally make the flat bench press a really fun exercise. Now, fun I don’t changing it up at all, it keeps the exercise the same but it’s all at your approach to the exercise so… Where I see the reason why trainers are trying to do fancy exercises is, is like you said to weld their clients. You can weld your clients in many other ways other than trying to do really tricky stuff. You can weld them with your attitude; you can weld them with your energy… If you are really exciting your pump trainer, all of a sudden the flat bench press is an amazing exercise to someone. I guess that’s my two sense on that, you always have to start from basics but of course always be open to try a new things but before you try them on other people, try them on yourself. And not only that, actually understand how it works, and if I make the co-relation of that is actually understand what are you doing an athletic launch, before you just say someone do it, and they go and do it, understand the body mechanics behind that because that is really important. Just like understanding business, why are you actually doing what you are doing, understand why you have actually got a Facebook fan page and what you are trying to achieve from it, instead of just having the page, the equivalent is, to try and get you were talking about that, is the business owner who just gets to their page and just post stuff just because they think they need to. You need to understand why, you need to understand the back into it, you need to understand how it is of working parts to it. I will give you an example, I am on a bit of [00:32:52 Inaudible] but this is how I function. The example is, I put a post there on Facebook, would have been probably three or four weeks ago and it was all based on our information product that we have on sale right now. Cleanrecipesmadeeasy.com is the URL if you want it to check it out. So that is the information product that we have got right now and it was three or four weeks ago that I put it, a bit of a teaser out there, and a reason why I did that is the purpose behind it, to engage excitement, to get people talking about it because a week later someone was like ah.. when is this post is coming out etc. And then when we actually came to our product launch which is, I guess what I will do is, I would actually cover that in another episode and I will run you through, I have got it on a list here if anyone who wants to make information products, I can run you through how I was able to do that and why I did what and so forth, which is very, very valuable to you, if you want to get into that sort of stuff, but the purpose I am trying to make here is; everything that you do, you need to have a purpose behind it and there needs to be a reason why you are doing it because the last thing you will do is just flutter around and… while you get stuff done and you will achieve things. You need to ask yourself; is that really what I want to be doing, was that really the why did I wanted to achieve it? So if we get back to Alex is you need to know exactly what you are doing and why as well.

Look, I will think on that tonight, I am going to stop that question because it was all about covering weight training basics and then I am talking about information products but… that is what it’s all about. I think what we are going to do is, we are going to leave that episode there it’s going to be a nice little short mass class, I think we are coming out to the thirty five minutes now, but what I am going to do is if anyone has any questions at all, be sure to leave them underneath this post or hit to a fan page and make sure that you do ask the question, I do enjoy answering them and I know that there is many of you out there who are benefiting greatly from this podcast and I want to thank you for listening because there is no point for me talking to a computer or a microphone if no one is listening. So look on it I am going to leave it, if you are a personal trainer like I said and you are looking at amazing opportunity and with spring coming around the corner and you want to look at having your own Fiit Chick location, even if you have been in a business for years and you want to have this as an additive to your business, check it out, we will give you a call and we will let you know more about it, but until then have a fantastic day and I will talk to you, actually I will talk to you in the next episode. Bye now.

Episode 8 – The One With Nick Peall – Webinars – Video – Facebook

In this episode Brett Campbell Interviews Marketing Expert Nick Peall.

Nick has worked with many of the Worlds Best Marketers and produced results that most people could not fathom. In a single webinar he made over $300,000 in sales. So i would definitely be listening to what he has to say.

We discuss:

  • Why video marketing is a must for Personal Trainers
  • How YOU can literally make 20-50k in the next couple of weeks by using Webinars
  • Facebook strategies that YOU need to know before spending a cent
  • Why YOU need to understand mobile marketing

and loads more…

WARNING: the strategies you are about to learn, WILL change YOUR Business and YOUR life.

 

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The One With Nick Peall – Webinars – Video – Facebook

Transcript of EPISODE 8:

Brett: Hello fitness professionals welcome to another FiiT Professional Podcast. I am the host today again, Brett Campbell and today I have a very special guest with me a good friend of mine, and I’ll tell you a little bit more about this gentleman in a moment. Today we are going to be talking about some really cool things in regards to – basically how you can get more clients, how are going to stay, pay, and refer. The guy I’m going to introduce you to; I met this person coming up probably two to three years ago, and I was actually introduced to this guy or found out about this guy whilst I was over in America. So I was over in America master-minding learning about all things internet marketing. It was quite funny actually one of the gentlemen over there Josh Carter his name is, he mentioned to me – because I’m from the Gold Coast he goes, “Geez I know someone from the Gold Coast” and he goes, “Have you heard of Nick Peel?” and I’m like, “No I’ve never heard of him before” and the funny thing was it took an American to introduce us together and we live only about an hour apart from one another.

I basically got home from America and took action and ended up meeting this guy and from that day forward we have formed a great relationship. Every time we chat we have to tell each other that we have to get off of the phone versus trying to find excuses to leave, so I guess you know we have some great conversation around all things business and marketing. We both have a serious passion in this area and I guess what I’ll do is I’ll disconnect, and throw the food in the deep end and say, “Nick tell us a little about yourself mate and give us a bit of a background about your marketing and business skills I guess?”

Nick:  Cool man! Thanks for the intro. I’ve been working on the web for sixteen year now, so there is a bunch of different things I could talk about, but I started off kind of in production with design and programming, and then made my way up to project management, and then working on really big web stuff, so portals, intranet, and things like that. Then got into online marketing full time about four and half years ago, and yeah it’s been a roller-coaster ride since then, and it’s great not working for the man anymore. You still have clients and such, but it’s much different than the days when you were working a career or job and that’s one of the many reasons I love online marketing and I guess online business in general…the freedom it gives you.

Brett:  Couldn’t agree more that’s what it’s all about isn’t it you’re probably sitting home right now in your undies.
[Laughter]

Nick:  The dog is next to me just hanging out pretty much.

Brett:  Making scones for morning tea yeah, so Nick your background, and I mean I know this and I think it would be important for the listener to give you a better understanding of your background.  Now, I know personally you’ve worked for some of the highest level in say marketing in the world and you’ve had some pretty profound results, so would you just like to give us a bit of an overview on a couple of those instances where you’ve worked with these people and what results you actually produced?

Nick:  Yeah, all right again, there is a lot of business I could talk about that, but let me give you some specifics just from the most recent history in the last kind of two to three years. I released a social media of marketing program specifically it was about Facebook guards, and lead generation and that came out in the start of 2011. I was using Webinars as my main promotional kind of tool in my conversion method, and that launched in January and within about six and half months I’d managed to bring in just over fifteen hundred clients for the paid membership site that I put together and that was a thousand dollars a pop, so that was great.

During that time I got to work with almost everyone up at the top of the online marketing industry, and there was so many people from like, Rick Schefren, and Evan Pagan, Ryan Dice, Mike Hill, Rob Grants, Rayne Rossi, Ross Bronson like, all sorts of…John Reeves you know there is just so many people in there that were promoting my program and endorsing me, and I got to do a lot of stuff over in the states. Yeah, that was a great time, but since then in the past two years I’ve just been focusing on the kind of philosophy that less is more. Back then I was dealing with literally thousands of people and customers, but these days I rather keep a kind of small inner circle of the more advanced type mentoring programs.

Brett:  So, another couple of things have popped up to me there was you mentioned Webinars – just, so people are not one hundred percent on sure in Webinars and what they are can you just give us a quick description of what a Webinar is?

Nick:  Yeah, buddy it’s a good point because some people have no idea what that word means. Webinar is basically a…

Brett:  Like a language class in that it’s almost like hospital I guess sometimes you have got to spell it out, because they look if we are in it they may not be in it, so give us your description of a webinar mate?

Nick:  Cool, so webinar is basically a Web Seminar and the seminar in its most basic format is a speaker presenting to a collection of people. So, with a web seminar not only do you have the audio aspect where the audience is listening, but they can also see for example your slide show that you’re showing them or even parts of video feeds. It’s quite similar to watching a live, it might be happening, but via your computer that is basically what happens. You have a few bonus features as well where you can kind of interact…if you’re in the audience you can send through questions to the presenter in real time and they can respond to it, and of course they align perfectly with my type of business and lifestyle where a lot of the time it’s working from the Mac Book wherever I am, so I need to be kind of mobile on the go and it doesn’t really take much. All you need is that kind of internet connection and a head-set to run Webinars from just a laptop.

Brett:  Yeah, it’s an amazing tool to be able to use to reach out to thousands of people you know how much work it takes to actually set up a private seminar where people come to a facility.

Nick:  Oh yeah!

Brett:  Where visitors really cut that down, and it allows you to get straight to the point, doesn’t it? Another thing you had mentioned earlier is back in 2011 you were heavily involved in Facebook and the whole thing of generating leads from Facebook and that is something that I have been heavily involved in the last couple of years myself as well.

Nick:  Yeah.

Brett:  If we were to look at… first of all let’s look at Facebook as a tool for personal trainers. Now, I’ve done an episode I think it was my second episode where I talked about different Facebook strategies and so forth. We both know there is no limit of strategy; it’s just the limit of actually taking. Let’s hear some of your Facebook tips that you find would work really well, or what do you think a personal trainer should be thinking about prior to even starting to invest in ads, because I know many people who have come to me and said, “I’m running ads already” but there is a whole lot of things that I can see that they are missing. I guess you would say its flushing money down the toilet? Give us your overview on Facebook and where to start from?

Nick:  Yeah, good way to frame it, so the people basically in the fitness and weight loss industry when you are thinking about Facebook you really want to get into the mind and start thinking about your target audience based upon how they are now and not how they want to be. Don’t focus on just finding people that are already into fitness for example, because a lot of your target audience hasn’t started with cardio or weight or whatever; even an eating plan. Really start to think about your target audience and the avatars, but basically getting down to an everyday level where its mass market stuff not just people that are already in the gym. So that is definitely a good starting point.

Over from that it’s all about content and specifically rich media, so photographs at the very least, good photographs, but over from that interactive stuff, so videos that your broadcasting, also video conversations so that people can submit stuff and then you can respond as well. Giving them something to watch and engage with is definitely very important rather than just putting in fitness quotes or some inspirational paragraph for the day to try and help people.

Brett:  Yeah, of course! so let’s just talk about that a little bit because I’m a massive advocate on education based marketing where you know I feel it’s our duty – we call ourselves marketers because we all our whether you are…call yourself a personal trainer or not you are really a marketer. It’s our duty to educate our prospects on the benefits of taking up business with us. You touch upon that the importance of video and I couldn’t agree more with that. A quick example, actually it’s quite funny that you say that, because about half an hour before this call, we got a link sent through from this lady, and she had created a six minute YouTube video and it was addressed to me.

Long story short basically she was trying to sell me something, but the way that she went about it definitely gave her more attraction than she would if she was just to write me a letter because we dozens of people emailing in a day saying, “Hey Brett we really recommend you should sell this or you should promote this or this is great” but the value of the video there it actually made me take a second glimpse, and even till this moment I’m processing the fact that you know what she has gone to do that, and I guess for someone like me I see that effort that actually goes into it, it’s a six minute video, but then she had to upload it, she had to sit down and work her script out. That could have been a couple of hours work put into that just to reach out to me. From your experience Nick in regards to videos what are the things you’ve seen or done yourself that have had a great impact on video?

Nick:  Definitely keeping it kind of moving so to speak whether you are doing a video that was graphics and text that you’re speaking over or talking head video keep things moving, so it’s not just the same picture for a long duration. If you’re going to do a talking head video and you’re holding the camera in front of you– do it while walking around for example, so the background is actually moving and you’re moving. It’s definitely a big part of what makes people engaged and pay attention to videos or else what happens is they kind of go into multi-task mode, so if they realize nothing is kind of visually changing or that’s stimulating they will just revert to listening mode and often they will jump up and open another browser or just passively listen, but they aren’t paying attention and that is what we don’t want.

It’s like anything you’re watching on a computer, YouTube or at the movies you want it to be kind of visually engaging not just something to listen to, so it has to be something to look at as well. If you can’t do that just find people there are plenty of folks on the web that do that type of work real cheap, so don’t hold back it on it you know and don’t let it be an obstacle or stumbling block just get it done, shoot it or script it out and record it and then hand it over, outsource it to someone that can cut it, title it, and put all the flash stuff it needs and put it up on the web.

Brett:  That’s a really valuable point that you mentioned there and that is the difference of actually been recognized to know this person is not – because if you look at YouTube how many videos actually going up a day, and it could be just someone sitting in front of their computer and like you said it’s quite funny you say that because I’ve actually been watching certain videos and I’ll just switch to another browser, because there is nothing else happening, but the voice which I guess if we go back to a marketing standpoint there is a few underlying psychological reasons why you’d want to do that. I think a lot of it is like you said it’s keeping engagement of the person obviously watching or listening, but it’s more because – I listened yesterday to John Benson talk about his video sales limit you’ve obviously heard of John Benson he’s the guy who created video sales, and he was talking about psychological triggers, and how you can keep engagement with users. One of the things he talks about is like, had an interruption and interruption face marketing in all the formats.

What I’m going to do right now is I’m going to do that right now and just to give everyone a lesson what I’m going to ask you Nick this is a totally off ball question, but someone is just sitting and they are on the treadmill right now they are probably listening with far more impact right now to what I’m about to say, because it could be something interesting about to happen. We are going to play a signal with you right now it’s called “Shoot, Shag, or Marry” I’m going to say some female’s names and you need to tell me if you’re going to shoot, shag, or marry them okay?

Nick:  This should demonstrate a pattern interrupt or is just something you always do?

Brett:  This is a definite pattern interrupt and the demonstration is this because you know people are going to want to know now okay what this guy is like. They are going to judge you and they will judge you based of this.

Nick:  All right so what are you up to shoot, shag, marry.

Brett: Yep, and I’m going to say three people’s names and you need to tell me whether you are going to shoot, shag, or marry them, and you have to say it straight away you can’t sit there and think about how people are going to receive you.

Nick:  Yeah, okay.

Brett:  Beyonce.

Nick:  Shag her.

Brett:  Susan Boyle. Oh no you took too long.

Nick:  It sounds so mean to shoot her, but if that is the only option then I won’t be picking the others let’s put it that way. She’s good to listen to.

Brett:  That does all right take your time, and the last one Oprah.

Nick:  Kind of the same I guess I definitely wouldn’t shag or marry Oprah, but I wouldn’t shoot her, so I’ll listen to her as well.

Brett:  You sort of stayed on the fence there a little bit didn’t yah you took the good road. I guess the whole point of doing that right there stems from that whole thing about pattern interruption and going back to videos right. You have the importance of that, so let’s give the listeners a couple of examples that they could actually utilize when it comes to videos. I’m going to put you on the spot her and get some quick thinking from you it’s of a personal trainer and I want to do a video of some sort. What is an example that I could go and film this afternoon?

Nick:  All right, well, if you’re starting from scratch the first bit of advice would be to just talk about yourself, and just do a one eight. Start to think about what your clients or your targeted audience are dealing with, or just raising questions that you got asked previously or maybe in common and make videos about the response, solutions, and start to put that content out there. Your content always has to be about them because that is always what they are thinking, “What’s in it for me?” So, to a degree they really care about you. Initially yeah, you know getting authority and social proof those are important I get that, but really video content should always be about them. The first three to five seconds should immediately tell them one big promise that they are going to get, “Bang” straight up get their attention, and then from there give them a bit of an overview about what you’re talking about over the next three, five or ten minutes, and keep it segmented. It’s always storytelling you’re not there to present a documentary, don’t get too rigid keep things flowing, but always speak directly to your audience as if it was one-on-one not as though you’re on TV presenting to millions of people.

Brett:  Yeah fantastic, and the big point I got out of that and couldn’t agree more with is the opening three to five seconds it’s just like a web browser that you know people are going to make a decision based on the first three to five seconds of watching your video. Now, if you look at YouTube as it currently stands they have now, and obviously they have had it for a while they structured their ads now. Ads are on the start of the video if of course the person that put the video up has taken on ads, so it’s not on every video just make that clear. The first five seconds they will show you the first five seconds of that thirty second advertisement. You notice when you go to click on it, it will say skip ad in five seconds, four, three, two, and one.

Actually one of the first times ever I watched the video and then a five second ad came up and it kept that person the first five seconds that I watched the whole video second advertisement, and now I’m contemplating on buying this piece of equipment. It was a video camera that worked on a sliding rod of sorts, and it moved to music. For me like that first five seconds… they had five seconds to captivate me and it did that, so you can see the importance of how the first five seconds, because there was no way shape or form I was going to watch the video that design future clips. I was thinking about buying a video camera that moves to music. Let’s run through a couple of examples and if you were to go and do your video on what are a few opening statements could be, and then I’ll kick you off with one because I mean in this fitness industry I get it’s more by the name, but you will be able to give us an examples in other industries as well to get people triggered.

I think if we looked at one for a video like, if you’re sitting here and listening to this now and you have got about twenty minutes this afternoon to get on your iPhone and even if you’re doing a, you know it’s got reverse camera now you can just reverse film yourself. The first opening five seconds would be something like, “Hi…in the next two minutes I’m going to tell you the fastest, and safest way possible to lose those last ten kilos” so that right there is I guess an opening statement that if someone is watching that, and they are wanting to lose ten kilos, then they are definitely stay attracted right. We are not here to hear me talk so much I want to hear you talk about it, so give us a couple of examples mate that you think would be beneficial that you have seen in the industry that really have an impact. It does not have to be fitness related.

Nick:  Well again, I follow one particular specific formula which is just like a big promise which is relevant to your audience. So no matter what kind of niche or industry you are in figure out what it is they are looking for and that becomes your promise, so rather than, for example saying, “Weight Loss Program” which does imply something it really is about those last ten pounds or the last little love handle around your belly or whatever it is move that particular thing. That is what you want to explain in your video, so just remember to be completely specific about again, what’s in it for them.

Brett:  Yeah, I couldn’t agree more. Let’s change tactic a little bit there and there is some really good things there if you are looking to get videos done it’s like just getting started, and put them up online, and they don’t need to be one hundred percent completed you know seventy percent is good enough. I guess I look at the traction of when I first started doing videos to the quality we have got now, so we have got a green screen and everything is set up now, but we never started all that and that’s just aggression. Let’s go back to webinars because I guess this is sort of an area that I personally haven’t had much experience in and I’ve always thought about doing it, and I am going to get into it, but it’s probably one of those things that I’ll probably just throw in a hard basket at the moment because there are so many other things going on. What advice would you give to a beginner who is looking to run webinars? What would your strategies be behind that?

Nick:  All right, it would depend on one thing so you have two different outcomes whether you have an existing list or data base of customer and contacts or not, so if you do have any type of list or data base then you’re in the best possible situation to be doing webinars. I’ll explain why in a bit and compare it to those that don’t have a list. Really webinars come down to three main things the first one contacting a targeted audience to invite them to register for the webinar, and you do that by usually just a three day email sequence that is loaded up, and it sends out. So, if you’re presenting a webinar on a Thursday for example you start mailing Tuesday, Wednesday and Thursday and there is a specific kind of formula to that what is included in each of those emails, so you get maximum registration, but also the highest possible amount of people attending the call? Then once they are on the call it’s a process of sharing social proof, educating people, answering questions, and then from then from there the next step is conversion, and specifically monetization. One of the many great things about webinars is that more often than not you’re making money instantly on the spots, so cash you know in your PayPal or your merchant account or whatever it is straight away after the webinar it’s not something you have to wait for days or weeks to actually see results. Those are the main steps involved with it so again, go through the list. You can set that up and basically have it monetized you know money that your leaving on the table right now you can have that in your account within seven days from now.

Now, for the people that don’t have a list it’s a different process because you actually have to go out and either buy traffic or find someone that does have a list and then you can JD with them, so that they will promote your product, service or program to their list for revenue share, but that is the basic overview of how to get started with them.

Brett:  Cool, and I guess just for the people how are thinking, “Well where do I go” its, I know “Go to Webinars” one of the good sources is there any other ones or is that the one you would recommend?

Nick:   Yeah, that’s the best place to get started and there are different price options. There are definitely other ways to webinars, but Go to Webinar is pretty standard and I could say it does the job.

Brett:  Yeah, sure fantastic, so I guess someone like yourself who’s had lot of experience in webinars and I’ll be definitely talking more to you about that you know for someone like ourselves you know within this institution we’ve got a large list that we have been able to accumulate over time. I guess the question for you with your experience in doing webinars, and people that you know in the business do you know of anyone currently in the business industry who use your webinars with massive success?  What are they trying to promote or what are they actually doing with it?

Nick:  All right, I’ll give you a big picture response to that. Fitness marketing from what I know and that I’m in contact with typically are either directly involved with the internet marketing industry or they are kind of trailing behind it. It works like this, a lot of the stuff that we figure out and we do in the internet marketing community industry specifically is then shared or finds its way to the fitness marketing industry either pretty much instantly or maybe within a year or two behind what we are doing. Given pretty much that pretty much all the top guys in the marketing industry have been relying on webinars for their main cash flow and conversion models for many years…even though they promote and teach other methods and systems, and processes it’s almost always you know like, eight out of ten times they are using webinars as the main source of income and the main way to convert all the different communities, or assets or lists they have.

Based upon that they’d be…I don’t think I would be as high in the fitness marketing industry, and it is slightly different because it’s mostly digital products whereas; in fitness marketing digital products only represent a percentage of total money in your industry. A lot of it of course is personalized services whether it’s training in the gym or group workshops or things like that, so there is a slight difference. I guess that boils down to whomever is leading your industry or whoever is ahead of the curve in the fitness marketing industry will definitely already be using webinars at the very least for selling their digital products either eBooks download or membership sites subscription type things. Other guys if they’re really on the ball will definitely be using that method to sell their service rather than having to deal with each prospect you know one at a time you can speak to a hundred or virtually a thousand people at once, and then convert them all into paying customers at the same time it’s massive leverage man, it’s beautiful.

Brett:  Yeah, it is it’s an amazing tool. I see the results that we are getting even just with videos, and I guess the difference is between a live webinar and a recorded webinar, so they are two completely different things. I’m sure obviously the results are going to be far different even if you’re someone who doesn’t want to do a live webinar for whatever reason there are options there that you can you can just use campaigns or stream flow and you can actually record your own Power Point presentation on your computer. Then you even deliver that as if it was a webinar, right?

Nick:  Yeah, you could, look there is massive difference between live webinar and replay webinar, and it’s the difference between – your actually sitting in the audience at a live event with a public speaker on stage, and the difference between that and you seeing a recording of it on a video you know at home on a little TV, so massive difference with the conversions specifically. As part of the formula that I have always used there is a three day replay campaign that happens within the overall webinar project and that’s again, because of modernization and conversion you almost always double what you made on the live webinar with that three day replay campaign that goes out with a sequence of emails, but it’s still within that same fresh time frame with it happening.

Using auto play webinar say ongoing or this concept of Evergreen I’ve seen almost no one who gets that to work. It’s purely because people will watch a video you know like, a sales video, but they don’t want to sit there for three and a half hours to watch a webinar replay, because they know it’s going to run that long and they know it’s not live and there are other things they could do. They could skip through the time line and all that other stuff, so I have never bothered with auto play webinars again, I do webinar replays directly after the live one, but if you’re going to do that type of media that Evergreen type of thing just make it a sales video and put it up on the video sales page. Just like you said man recording Power Point and then speaking into the microphone keeping a lot shorter in terms of the duration, and just do it that way.

Brett:   That could be a good place to start for people who are sitting there going, “Well I’m not really sure about this whole webinar thing” I mean that is where I initially started. Now, I’ve ran webinars before, but I’ve never actually sold products at the back webinar, so I’m actually pretty excited to get that started, and get that happening, so really excited about that stuff. Nick in regards to…we could sit here and talk for hours about group business ventures, and lessons you’ve learned in the industry and so forth, but I’m always interested in what is one of your biggest lessons you’ve taken in the last four years of been involved in the internet world, so to speak? It drives me again, to open an account if you’d like.

Nick:  Yeah, I know it’s specifically who to trust, but also trusting in myself a lot more, and yeah,  so that is that, but something that others can use – I’d say one of the biggest lesson over the last four years is I guess getting out of learning mode and into action mode, and that will make perfect sense to personal trainers, because you guys are natural action players you get up in the morning and go running, and you tear your muscles; you do all that stuff automatically. Just avoid getting stuck in learning mode and confusing that for taking action, because it’s easy to do in marketing. You are there on the computer, right, but there is a difference than been on the computer and just kind of reading, watching, and learning, and you know sitting down and doing tasks and following instructions, and the nitty gritty work that does into setting up the campaign to turn into your online marketing.

Brett:  Yeah, that’s a very valuable lesson I couldn’t agree more with that one, because it was quite funny again, that you’d say that mate I’m sure you actually ended up in my head a million times because I feel into a bit of a trap..

Nick:   That’s what she said…

Brett:  Yeah, yeah, yeah that’s right just recently in regards to been in education mode and full learning mode, and let’s use this podcast as an example.  What that means is your just listening to this podcast  and you’re not going to go and take any action you’re not going to go film that video which we have just discussed you not going to go and look at the concept of a webinar how that could be successful for your business. That is the difference between action taking and been stuck in the learning mode, so I’m glad you brought that one up. In your time in the last few years you know there is probably a few of these, but what is your biggest ah, ha moment when you knew that by understanding marketing that this could be the path for you to go down? I know you wake up every morning and you have an ah ha moment, but what is one of your biggest a, ha light bulb moments that you have had that you realized you know what this internet stuff or this marketing stuff is achieve mode?

Nick:  Yeah, it will definitely be the transition period of me going from been a consultant at the end of my IT career, and then going full time internet marketing. It was really the true a, ha moment the brick to the head was when I started seeing myself as a creator. Even though I was creative specifically in a creative field, but when I myself as the creator rather than the worker bee everything changed in my head and my thought patterns and beliefs, and the things that I talk about and the things that I do they all changed. Up until that point I didn’t always see myself as a worker bee, because I was in a job and it conditions your mind to think there are certain boundaries, and there a some things that you can or can’t do or there is some things that only other people should do.

When you see yourself as a creator its like, “Screw all that stuff there are no limitations” I can achieve or create or build or do whatever I want, and the responsibility is with me. If it fails I wear the cost, but if it succeeds then I get the rewards and that is what is on the line, and you really kind of operate in a different space then, because there is not safety net. You can’t just go, “If it doesn’t work out it doesn’t matter because I still have a job and I’ll still get my pay every week” you know you have to be really accountable when you realize that. The entire glass ceiling just vanishes, it just blows away.

Brett:  Yeah, cool man thanks for sharing that. It’s quite amazing when you have these types of moments you know that you actually realize it just takes you to a new strategy doesn’t it and open that sky up more.

Nick:  Remember that time, I think we were talking when I was driving in the car before you came up here for Crusty Demeans on Nitro whatever it was, and you were giving me an update on everything that was happening in your business, and then you’re like, “Man if you’d of told me” I was, a few years ago back when you were doing like laboring or whatever it was, if you’d have told me I was going to do this I would of laughed at you and walked away and said, “no you’re crazy mate.” See what I mean there is such a huge difference in shifts between how you used to see yourself as a laborer worker, so now you are the creator and all this stuff around you is happening and manifesting, because of what you’re thinking.

Brett:  Yeah, look I was just about to say that and I was even going to mention the fact that you’re shift that you have had in the last twelve months even going from you know I guess almost a total change of direction, and I guess we can lead into that right now you know. What was in store for you moving forward that was different twelve months ago, and what’s it taken for you to be able to make that shift.

Nick:   Probably just even more simplifying so. I had already shifted into the less is more type business model you know kind of less clients and charging each of them more money specifically, but over the last twelve months I’ve definitely, I still enjoy and appreciate that, so I’m not going to change that format. But, my consistent income you know like, the passive side of things that is practically non-existent in my world, and it’s not hard for me to put that together so I’ve just got to basically put in the effort and stay dedicated with that, and if it really comes down to getting more information products out, and then getting the campaigns, and the funnels behind them, so that I also have consistent passive income, because when you think about it technically that was the original thing that lured us all into this online marketing thing was the passive income, but realistically not a huge amount of people actually have consistent passive income from online marketing. You know it’s just like big chunks here and there and that is okay if your into the product-works thing or doing events, but I’d like to – I want to be balanced I guess that’s the answer to your question. I’m learning to be balanced by having the big chunks and the campaigns, and the launches if fine, but also throughout the year have the consistent cash flow coming in, and that is something I have to kind of grow up and mature in myself and get both of them operating at the same time.

Brett:  Yeah, mate again, couldn’t agree more and I talked about that I think it was in a previous episode talking about tracking, and products we launched different products and services that you know people can purchase at an ongoing rate, because your right the passive income is really why people get into that marketing it’s that whole thing of making money while your asleep or away on holiday. If you can obviously the amount of people you can help with that it’s just a reward to be able to get paid to be able to do those types of things. It’s funny you mentioned earlier about me, when we were having that conversation where I was a cabinet maker I was working fifty hours a week, and I was stuck in a job that was going nowhere and it was that big monetary shift of been able to, and you mentioned of becoming the creator you know and I look now and I have no limits on what I can or cannot create which is an amazing then to feel. Now, not everything I trace is going to be a success, but that also still does not bother me it’s that very thing I create and if it doesn’t work as well as I thought it just leads me closer to the next one.

Nick:  Exactly.

Brett:  Which is going to be a success?

Nick:  Yeah, man.

Brett:  How many times you can keep getting up. In regards to you know big lessons and big chips and so forth what would be you know if you put your personal training hat on for a moment what would one of your biggest tips be for personal trainers out there? How they can stand out from every other personal trainer in Australia been forty-thousand personal trainers here it can be quite difficult to stand out? We quite often hear it’s hard been a personal trainer type of thing that people say, but I mean I totally disagree with that, so from your perspective what would advice would you give a personal trainers out there to stand out?

Nick:  I always helps when you have a girl friend that is a fitness model and she has got some type of bikini body plan program I’ll just add that. For everyone else standing out is – this is an interesting question Brett I never thought about it that way. I know a lot of PT and you know I’m kind of involved with your industry on the fringes, so I guess to stand out…right now I guess it would be to really focus on mobile and devices, because that is really where the world is now. Whether that is making videos, Facebook with ad campaigns for the specifically targeted iPhones and just making stuff that can go into people’s hand that is the point it’s not just about mobile.

Most people are interacting with the web now by this little device in their hand rather than sitting on a computer, so if you understand that you know especially with the crowd that is on the go just make sure your putting your content and media or whatever your message is put it into their hand and don’t just think about you know it’s a website or webpage or those kind of typical sitting on a computer browsing online type things. Again, get on the mobile anyway you can get into their head, and the best way to do that is literally Facebook because there are hundreds of millions of people interacting with Facebook specifically with their device not sitting on a computer it’s huge man.

Brett:  Let me throw you in the deep end because I totally agree with that because if we were to look at statistics I know for a fact the fifty-four percent of our users view our information on mobiles. Now, that statistic you know we are not talking a couple hundred visitors a month we are talking thousands and thousands of people that that statistic is drawn upon. For us for example we were to look at mobiles and make sure everything we have done is mobile friendly or we don’t have a mobile App what we are really doing is we are leaving things on the table you know. We have just created our FiiT-Chick App which is a recipe sharing App you know that was – I think the first beta came out, it could have been five months ago now and that version was not the best version around, but we still got it out there and to date we have done a massive update or total makeup basically you know we spent thousands on it. Today we have had close to fifty-thousand people get this App which is a paid App it’s not free either, but it just goes to show you that if you don’t know the numbers of people out there looking for certain things you’re missing out on a whole multitude of you know income you know you’re just leaving it out there to dry.

Where I’m heading with that mate is if your given a thousand bucks and let’s stay on the mobile thing here, if your given a thousand dollars and I gave you a certificate as a personal trainer what you do to get started in the industry? Give us some specifics? If I gave you a thousand dollar and you had to go – let’s stick with the mobile thing for now what would you do?

Nick:  What is the outcome? What are we looking for?

Brett:  You want to run a business right, if you want to earn money, so however you do that whether that’s all based online or you want to use it to draw people to your personal training business what would you do?

Nick:  All right I’ll give you a specific that is relevant to your audience and those that are listening. You’re a PT and I in that situation would definitely put my thousand dollars pretty much all to traffic, and I would go to the effort of putting together a short landing page that gets straight to the point about the outcomes and the benefits. It wouldn’t really be selling anything it would be a capture page, so you would be asking their name, and email or name and phone number, and you’re incentivizing all of that traffic. Basically fill their details in so that you can open a conversation with them, and I would advertise that page using nice rich photos and definitely videos using Facebook ads going directly to mobile. I would be targeting folks that our in my specific catchment, so whether it’s my post code or my city, so that everyone I’m talking to you know I can sign up as clients and meet them at the park or the gym that is within ten or twenty minutes of both of us, and just really focus on local as that is another powerful thing with Facebook advertising is not just the ability to find people on their hand-held devices, but also based upon their location. You don’t want to be wasting your budget getting traffic from the other side of your state or you know completely different country. If you’re in the personal training business you have to be there with them using the combination of those two, and sending all the traffic to that page, capturing as many leads as I could and then following them up straight away. That is where I would start and that is guaranteed clients literally within days signed up and you’ve spoken to them, and you’ve meet them, and you know that whole process when your greeting new clients and your bring them into your program and your training them that stuff comes naturally, but you just need to get them on the call or down the path or at the gym for a quick coffee you know whatever it is let’s start this, and that’s the great things about you guys it’s always like starting a friendship with a PT it’s not just about a client it’s like, “Hey we are in this together” and what are some things in your world and how can I help it’s a good flow and that’s what I’d be using the web for it’s just getting people to that point where they can have a conversation.

Brett:  I think an important point to hammer home, and I talk about this with my kids, so that whole return of investment – now if you were to use that thousand dollars to drive traffic now you need to look at how many clients do I need to get out of that for it to be worthwhile then. If we just use some basic math someone training twice with you at fifty or hundred dollars a week it’s going to take you ten weeks. If you have someone on a twelve week transformation program your first client will pay for your whole thousand dollar traffic you know, so I think that’s very, very valuable there because you know it can become hard sometimes when the return of investment isn’t thought about, and I mean yourself you know in the marketing realm and spending thousands, and thousands of dollar in Facebook you know it all comes down to return on investment, and I can’t hammer that quite home enough.

Nick:  Yep.

Brett:  So, Nick it’s actually coming to the end of the time there, and I know you have to jump off, and I have to go to another meeting very shortly, but is there any other words of wisdom that you’d like to share, because what I’m definitely going to do – you don’t know this yet, but we are going to get you back on another episode and we are going to talk purely based around webinars, and we are going to do that after I actually have gone ahead and ran a webinar, and sold some stuff myself? Maybe we could use it as an impromptu example we can talk about, so any words of wisdom to finish off the call that you would think would be useful to anyone listening?

Nick: Some words of wisdom for your audience and for you which is if you’re sitting on a list and you’ve already got those contacts and those leads in that data base you are literally sitting on anywhere from twenty to fifty thousand dollar that you wouldn’t really know is sitting there, but by using a webinar you will pull that out within seven days, so I guess that is the challenge for you Brett. I want everyone else there don’t just sweep it under the rug or say, “It’s one of those things I’m going to get around to eventually” this is like, the secret of the online industry this is how most of the big guys make most of their money, because it’s one method it’s not just another thing or one thing it’s really important. If you already have that list or data base your sitting on a tone of money that you don’t currently see right now, and you won’t ever produce because you’re not using the formula that goes into a webinar, so I share that mate.

Brett:  Perfect mate thank you very much and you know if I had money in every business it’s sitting right underneath us, so thanks mate thanks a lot for jumping on board I know how valuable your time is.

Nick:  Cool man.

Brett:  Thanks again for sharing your knowledge and so forth we are definitely going to have you back on here, and I know you have some really valuable lessons out of that, so until next time peace up, and be good to your friends, right.

Nick:  Cool man. Thanks for the time.

Brett:  Thanks take care.

 

Episode 7 – Jason Urbanowicz asks Brett Campbell The Tough Questions

This episode you are about to listen to is a little different to our regular Fiit Professional Podcast Series.

WHY?

brett campbell

Brett & His BFF – Puggsly – Soaking up the rays

Well for one, I am not the interviewer. My good friend Jason Urbanowicz takes the time to turn the tables and interviews me.

So if you have wanted to know my back story, where i started, what i have learnt, discovered on my was to running a SUCCESSFUL fitness business, then i would suggest having a listen.

  • You will also learn the 2 ah ha moments that literally turned my way of thinking upside down. That everyone will be able to relate to.
  • You will see how i was able to generate 12,564 new leads in only 24 hours, but more importantly how this unfolded.
  • You will see how i was able to go from a 1 man band to a company with several employees. (the big shift)
  • Jason also asks me who i would turn GAY for – I know, not very business like, haha, but i was happy to answer.
  • He also asks my worst habit – i know i am not alone on this.

Asides from getting to know me, my story and what it takes to be successful, you will take away points, strategies that you can implement into your BUSINESS TODAY! in fact in less than 1 hours time – after you have listened of course.

Enjoy

WARNING: the strategies you are about to learn, WILL change YOUR Business and YOUR life.

 

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Jason Urbanowicz asks Brett Campbell The Tough Questions

Transcript of EPISODE 7:

Introduction:
Okay welcome to another addition of a personal trainers guide to wealth creation that is all based around our book our best selling number one book A Personal Trainers Guide to Wealth Creation. What we have really wanted to do is get inside the minds, the heads, the psyche of the people in the book to get I guess a more elaborate view of these trainers that have really made it successfully in the industry. Today we are fortune enough to have Brett Campbell join us and before I formally introduce Brett a bit of background is that I first met Brett four maybe even going on five years ago. Brett attended one of our two day workshops and the thing that really stood out to me with Brett is like, in the front row engaging us and questions and participating at a high level, and funny enough after presenting, coaching, and mentoring people for the last fourteen odd years you know it doesn’t take me long to identify someone who’s really going to be successful – not only the personal training industry, but every area of their lives.

Here I am engaging with this guy in the front row even though we had about fifty sixty people there Brett just stood out, and I’m not surprised at all to be talking to Brett today on another whole level, so from four or five years ago from Brett attending our two day workshop to becoming a student, coach, mentor and speaker with us to then go on and really create his own empire it doesn’t surprise me in one slight bit. To introduce Brett formally Brett is the Director of Fit International which is Australia’s fastest growing fitness life business model for personal trainers, and Brett will expand more on exactly what that is when we chat. Fit International flagship is called Fit Chicks and just under fourteen months Brett has built one of the largest female only communities with over a hundred and forty thousand facebook fans I believe, and Brett can correct me if that’s wrong.

But, even more importantly he’s been able to reach over two hundred thousand people via the free giveaways, education, and products etc., so it’s really been a massive and rapid growth for Brett and Fit Chick International. Brett is also a speaker, coach, and mentor to fitness professionals, but he also runs the first of its kind free podcast for fitness professionals around the world. When he interviews the industry leading experts on all things and how to run a successful business, and I was fortunate enough to just do an interview with Brett last week where he interviewed me. Brett on the side of you know the business side of it loves riding his motorbike, and I definitely get to experience that with Brett we go on many rides together, hanging-out with his friends, and his pug Pugsley the cute and adorable little puppy he’s got there, and also like, cuddles in the winter time, so very soft and affectionate kind of guy as well especially on those cold nights. Without any further ado, I’d like to welcome Brett Campbell along to our interview today.

Brett: Thank you very much Jason and thanks for having me mate, and thanks for that wonderful bio there. You know it’s quite funny and I just want to clear something up now in case people out there are thinking – you know I like riding my motorbike, because you get to come along on rides and we go all around Australia, but when it comes to the cuddles in the winter the only reason you know about that is because I told you.

Jason: That is exactly how I know yeah; we will wear on that at the moment like to clear that up.

Brett: But, if it came down to it you know and there was a bit of man up I wouldn’t be worried about giving you a cuddle.

Jason: Yeah, I don’t know about the man love that made the man cuddle would be sufficient for me.

Brett: Yeah, okay, maybe we should word it differently.

Jason: So, romance and man love to the side let’s get into…

Brett: Yep, that’s what I’m here for.

Jason: Yeah, I’m not sure now, but let’s give the listeners something that is really going to inspire and help them. Let’ start by kicking off and giving the people listening at home a bit of an introduction to Brett Campbell. One of the things I like to paint a picture for people in their minds is I guess is how long have you been a personal trainer for? Why did you decide to start your own business in the first place?

Brett: Sure, I mean I will try and give you the quickest possible version, because I guess it extends back many, many years ago when I guess I got booted out of high school. Not because I was a bad student, but more so along the lines of I just really didn’t listen. What that was known that I look back at it I go well it was just an accumulation of ADD, and my entrepreneurial wisdom that I had that is what I put it down to.

Jason: Yeah.

Brett: You know I’ve always been that person that wanted to do ten things at once I could never sit still for long enough to concentrate on something, but you know everything that I really put my hand to I always sort of seemed to get a really good start, and it would blast off, that I had a guess – if I use the word disorder…I have a disorder called following the truth disorder I’m not sure if that’s there, but I’ve created one and basically got kicked out of high school. Then after became a cabinet maker you know I did the old thing that most parent’s say is  get a trade behind because you never know down the tracks if you ever need a job you can always fall back to it. It’s quite funny just thinking about that advice that I was given by my parent’s you know, and I don’t totally blame my parent’s at all, because that was just the advice that they were given from their parents. For some reason I couldn’t get it upon myself and thought you know well that is not the smartest advice I personally believe, but at times I didn’t have any other thing to do, and I didn’t know what to do, so I thought bugger it I’ll just go and be a cabinet maker.

I became a cabinet maker and did my trade, and I guess if I look back – I’m big on looking at lessons about everything, and the biggest lesson I got from been a cabinet maker was sticking at it. I don’t know if anyone is out there listening to it and have actually been through a trade I know you have as well Jason, so you’d be able to relate to this. There was probably three hundred nights out of three hundred and sixty out of the year that I’d come home and be, “I hate this job. This is just not me I’m not built for this.” But, you know when you’re an apprentice you can get fatigued and you get treated like, the boy I guess and you get all the crap jobs. My mind back then was why I should be doing the crap job I’m not that type of person around you know, and I didn’t understand philosophy of you know you have to walk before you can run. But, fast forward four years of finishing all that, actually three years I finished my trade early and basically went to the owner and I said, “Look I’m going to leave I’m going to finish you know I’m sick of getting paid about twelve bucks an hour building kitchens,” and you know the top tradesman were on about seventeen bucks an hour at that time, and I why can’t I get that amount of money when I’m doing exactly the same job if not better than some of them.

I think that was the first lesson for me in asking for what you want I firmly believe that I was worth something greater so really took it upon myself to go after it, and I did choose that as my first ever preference in negotiation in the business world. I took that lesson on and basically you know I started managing the factory, so I was managing a team of about fifteen guys and that, and for me it was at that stage where I wanted something bigger and I wanted something better. I knew my skill set was better than managing a team of cabinet makers, so it had been about a year and a half I finally pulled the trigger after thinking about leaving. When I pulled the trigger I decided you know what I’m going to University and study to become a personal trainer. You know I left my full time job – I was getting paid decent money at that time compared to New Zealand standards, but again, I just took the leap and became a trainer. I went to University for one year…I personally believe that University is a waste of time you know there was more free time than there was actually work time, so coming from a background of working fifty hours a week to then go to Uni for six or seven hours a week just wasn’t really juicing my boat, so at the end of the first year of Uni I jumped on a plane and came over to my sisters in Australia, and funny enough I got to stay with her for free, and as long as I built there decking around there new swimming pool, so a bit of battering there that was my first communication in battering, and contra deal. I did that and then I just searched over there how to become a personal trainer, and I looked on the internet I’ve seen it before so I thought you I got some correspondence to do that, and because of the first year I spent at Uni it was all things that I had already done, so I became a personal trainer and that was five years ago when I embarked on that endeavor. I told you it was quite a long story wasn’t it, but I embarked on that endeavor and then basically – at that time I had enough evidence to  want to be good at something you need to be around people who are good or who are displaying quality you want to achieve yourself.

Jason: Yeah.

Brett: I basically received a letter in the mail…it was funny because I was thinking about it the other day like, the evolution of our relationship and it started from a sales copy written letter that got delivered to my mail at my home address at the time, so I must of opted in I believe to a name and email field. I got a letter in the mail and it was of these two blokes running an event in Brisbane which was only an hour away, so I was like you know what do I have to lose there is some guy on their claiming he charges four hundred and forty bucks an hour and I thought it was a load of [expletive] I better check him out. I went up to this event and funny enough I sat in the front row, and started asking questions and it just, so happened that you were standing up the front as well answering the questions, so that’s basically where it started. Did you want me to continue on mate?

PM: No that’s fine, and I’ve got a saying I’d share because as you were talking my phone fell over and it actually hung up

Brett: I’ve done that.

Jason: I was pretty quickly trying to get back on and I was like, well he’s still going that’s great.

Brett: Yeah, well funny enough mate I was the idiot because I’m recording this I actually knew that you dropped out.

Jason: Yeah, yeah, that’s great.

Brett: Listen I could talk another twelve hours about myself you know it’s not hard.

Jason: Well it’s good I think it’s good to give people some background story on where everyone started, because from my experience that is how people really relate and there is some really key you know parts to that. Just to lead on from that what was the defining moment that made you realize that developing your business skills was essential, so say you’ve come through and you realize that cabinet making wasn’t for you and embarked upon the PT side of it – obviously the technical part of it like, so many trainers do get really good or skilled to some degree and go out there and join a fitness first you know pay your rent, go out to the studio you know whatever it is I need to be. I guess you put your reality that people don’t necessarily just start knocking on your door just because you’re a trainer, so I guess my question just to recap is, was there a defining moment that made you realize that developing your business skills was essential as the technical side of it, and so what was it and what did you do about it?

Brett: Sure, so again, I’m massive on you know there are certain moments that actually changed the way I look at things or feel about something, and I have gotten really two key ones. I know you asked for one, but I’m going to share two because I’m a bit of a rebel. The first key moment for me was…actually I was walking out of my garage one day and I was with a flat mate at that time and she was on her computer, and she was scrolling through what was called a PDF. I didn’t know what a PDF was back then either and I was like, “What are you doing?” and she goes, “I’m just reading this PDF” and I’m like, “What is that?” and I looked over, because what caught my eye was I’d seen photos of like, someone doing a squat and I was like, “Okay what’s that person doing?”and she told me she just purchased an eBook and it cost her thirty-seven dollars. I was like, “What you just purchased that on the computer” which is not real right, it’s just fake that looks like something you just purchased for thirty-seven dollars and know your reading it, and I said, “Where is the person from” thinking you know there is someone down the road or a friend of theirs, and she goes the persons from Canada.

I was like, that right there for me was a defining moment of this world believe it or not is bigger than your community, and bigger than your stake in your actual country. There are a whole lot of people out there that we can reach versus just our initial internal realm, and I looked at that and I thought you know what, “ I am going to sell those type of products, but better, “ because I looked at it and thought this was pretty crap it was just an exercise with some writing on it, and I was like, “Wow I could do that easily” and that was my big defining moment of what was opening the world wide web and what sort of lead me onto my internet marketing and marketing path.

The second part really guess kicked started and made me decide I want to build this multi-million dollar company whilst – my partner Emily she wanted to become a personal trainer she hated her full time job, she was working in retail, and me been someone who always just wanted to try and follow, “Oh, why don’t you do this. Why don’t you do that,” and then I basically just stopped and asked her, “Well what do you want to do?” and she goes, “I’d like to be a trainer” I said, “Oh, okay if you want to be a trainer then you will have to find a course and learn” and she learned. In that time there was a period where I guess my personal training business was put to the side, so I had my clients and was getting my money each week, but my main goal passion was to work on internet marketing, and sell my first ever eBook. Basically Emily got qualified and then I was going to use my skill set that I had acquired over the time with marketing to be able to get her some clients. What happened was that was quite amazing because we filled Emily out with clients in the first couple of weeks she was booked out. Then something extremely amazing happened which to me to this day I’ve never seen anyone ever have results like, this in the internet marketing world, and I actually know some really big hitters in the internet marketing world and some of the leading internet marketers.

It was over a twenty-four hour period I’d done something that no one had done before, and it was all to do with facebook. Basically we generated in a twenty-four hour period it was twelve thousand five hundred and sixty-four new leads come through our opt-in that we created, so to repeat that it twelve thousand five hundred and sixty four new leads in a twenty-four hour period and that to me was just you know what this thing has legs I’m going to now put my energy into creating a business. I didn’t want to have a big company I just wanted to create eBooks, sell eBooks and then just live a nice cool lifestyle, but myself been the entrepreneur and the you know person I found and asked myself, “I would be doing a disservice to this country and the world if I could not create this company, because there are so many people out there who can utilize our help” so those are the two moments mate.

Jason: Yeah, and it’s a good point and for people listening at home what you understand is Brett is a really big thinker and the other thing I really took away from that point there is when you say I tried something and I haven’t done before the key components that I learned when I first started learning marketing was that you know if anything be different, standout, and be courageous. You learn the actual psychology of marketing and sales, but don’t just follow the rest of the pack which is I guess is what you did Brett, so…I mean to take away points that I’d rehash to people is that you need to think big, and Brett was exposed to the idea it’s not just his circle of influence in his local area that – even if you were starting to build a data base up of a product or service or some type of training method, or something you have got to offer that not just people that come up to you and pay money for exchange for a session can benefit, but some kind of information product worldwide, so you might not even have that at this point.

But what you might want to start doing is looking at doing a large list in a data base, so yeah; some very key points in there. Mate, what do you believe was your biggest break in getting your business of the ground? It’s cool if you want to talk about your own PT business it’s probably what more people are going to relate to here now. I guess you can also then transfer onto Fit Chicks, but first with your own PT business what was the biggest break in getting your business off the ground I guess from when you first started to when it was really going great guns for you?

Brett: Sure, so I think if I look at it you know to step out of the actual story and look at it from the outside I see it broken up into two or three different categories, because there was the first category where I knew – I played sport all my life competitive sport and I was like, to be good you have to have a good coach. I guess it would be good for me to actually not say you know I came to one of your guys events and look I guess what I got from that day I guess just light the fire underneath me that was the big key thing attending an event, and actually knowing that it’s possible, because when you enter an industry you can go into it with the unknown of, what is actually achievable in this industry? I guess a big trigger to me was when I had seen Brad you know a great of mine, yours, your business partner saying, that he charges four-hundred and forty dollars for a PT session like that that actually stopped me in my tracks, and I was how can a guy be doing that. My mind set at the time was like;“This is a load of [expletive]” he must be either like a ninja and just milks of people like that or he must do something differently. I knew there was no such thing as ninja’s after watching the American ninja movie with Walter Berkoff

Jason:  Golden oldie.

Brett: Yeah, I was talking about that with someone the other day, but it’s not his top movie, but I wanted to see what this was all about. I liked you guys when I first meet you and I made it a pact from then to stick to you guys like flu, and I’ve certainly done that even though you know sometimes you’re trying to peel that glue off yourself, but you know it comes back on. There are so many lessons that I take out of that and one of them got massively was perseverance you know don’t give up. Like I remember our first ever meeting you know I sat in front of you and I said, “Well look you know I want to be a coach to you guys one day” and I even had in my mind you know, and you trust the before saying you know I’m a quick thinker. I was already thinking in my head, “How can I own this business? How can I be partners with you guys?” like that’s type of mind set that I had.

The great thing about it mate was that you were able to smack me down on my face almost and mostly put some reality into my mind, because I had never really had that reality check when it came to my big thinking, “I want to do this and I want to do that” because I’ve known for a long time that whatever I put my mind to I will achieve if I want to enough, but what I was lacking was a lot of discipline, and I’m sure your testify to that, but that was one of the biggest things for me is been around people who were doing it and been able to advise me in the right way.

Jason: Yep.

Brett: You know so pointing me in the direction if I come of the track a little bit maybe your just want to get me back on it, because you know again, I put my hand up and I know that you know a lot of the times I can be all over the place sometimes that can be a great thing, but sometimes it can be very limited to the outcome I’m trying to achieve.

Jason: Yeah, it’s always too much of one side you know that’s never going to be a great thing, and you know to your credit your right. You did what I probably did pretty much with my first mentor and that was I just travelled went everywhere that he went to learn the skill, because there is nothing else like it. The reality in this day and age you don’t always get that opportunity, so as you know yourself Brett whenever we were coaching or teaching we’d use that expression that opportunities come and then they go, and it’s a real shame if someone has that opportunity and they don’t grab a hold of it. That was one of the things I really admired about you, you did that pit bull approach that you were going to make it work and you were going to do whatever it took to get it, and I totally agree to.

In terms of strictly business because I’d say that’s on the emotional intelligence and almost the personal development side of it to be able to recognize what you need to get and get around the right people. From a business perspective what do you think was the biggest breakthrough in getting your business off the ground? It doesn’t have to be one, but what was the combination for you going, “That’s been the missing component of my business that I didn’t know that I should have had in place” what was that for you?

Brett: I think mate if it comes to the vicinity between one of my own emotional intelligence because I was – everything I know I knew already if that makes sense, but the problem is; not knowing how to think about that. My biggest issue you know and if we go back to the emotional intelligence and my personal development was – that’s really the catalyst to what opened my eyes to what is achievable. If we go into it from a business perspective what enabled me to then do is to understand that I need to become an expert in the area. I didn’t have to be the expert in everything okay that’s why you have great team members for and people who can do tasks for you. I knew that my expertise and I’ll use the term unique-ability which a great entrepreneurial coach and tolerance coach that everyone has a unique-ability and I never knew what my unique ability was because I was – without trying to blow my trumpet of I was always good at a lot of things, but I never really fully excelled at the one thing, because I was too busy trying to be good at everything.

Jason: Yeah.

Brett: For me the biggest thing was I believe I feel I love with marketing I just loved what marketing does and what it can do. If I knew if I mentioned marketing back when I was in the dating game you know honestly the amount of people you can talk to and, you know, because your marketing yourself to people your marketing your service your products you know I could have been…my teenage years would have been a lot fitter if fact it’s,  probably a good thing that I didn’t need it, but marketing to me was the thing that was the catalyst of my business and all my success I believe because there are, so many off shoots in marketing, and world systems. For me another unique ability of mine is I can see a big picture like, I can see a massive project where a lot of entrepreneurs see these big projects, but they don’t know the incremental steps to get to it, where I feel something that I’ve been blessed with is my natural ability is to see a massive job, task, or product that I will know how to break down each little step systematically to get to that. That is where I believe the biggest business shift for me is under-standing marketing and business.

Jason: Yeah, I couldn’t agree more you know it’s what we…

Brett: It would be rude for you not to agree, because I’m the guest remember.

Jason: Say again.

Brett: It would be rude for you to not agree, because I’m the guest remember.

Jason: Well that’s probably true yeah, yeah you know that’s just how it works I was like yeah, Brett that’s great man fantastic in fact.

Brett: Yeah, mate it is.

Jason: Superstar, the reason I agree is because we say at our workshops that you’re not in the personal training business you’re in a marketing and sales business and you know you can be the best technically what you do, but if your unable to promote yourself effectively and get your message out there that your be the brokest with the best kept secret, so I agree the two key things are marketing and sales.  At the end of the day you need to be really good at it, so I couldn’t agree more on that. Though in your opinion and I know these can be generalizations, but you’ve been around the game long enough to see what would you think holds most trainers back from getting their business of the ground? What would you say it was? I know we have covered your elements of it, but in your experience because you have coached for us for a long time and you have coached a lot of people and your also presented to a lot trainers what do you see out there that holds most trainers back? I guess once we get through that we can talk about really what they need to be looking at and doing instead?

Brett: Sure, mate I think like, you said after coaching hundreds of trainers and speaking to thousands of trainers as well, I personally believe – we could talk about this topic for at least a week and we will use the headline as, “Mind Set” right, so it’s the mind set of people, but underneath the mind set we want to start categorizing things. I personally feel that the biggest thing holding trainers back is the scarcity, so the scarcity mind set of going, “There are already people out there doing it you know how am I going to break into the market” or also I guess there self belief like, not believing that they can actually do it, because I think a lot can come from both those categories.

If we go back to that whole scarcity mind set of – especially in the gym scenario, so when I first became a trainer I worked in the big boss-chairman you know there was like, thirty-five trainers and all I would hear all day from trainers, “Oh, I’m not getting enough leads you know I can’t believe you gave three leads to that person I’ve been here for a year, and you didn’t get me any” you know it was just that I personally felt you know maybe if they had thought about it a bit differently you know, because at the end of the day what are you doing yourself to get leads. I would be out there literally on the gym floor talking to people doing what I was good at you know and I never had a scarcity mind at all about, “Oh, know are they going to train with that person or me” because at the end of the day I believe there is enough fish in the ocean for everyone to have a good feed. If I can help you get a good fish so you can help feed your family then for me that is a bread winner’s loss, so I believe that scarcity versus abundance attitude is the key.

Jason: You know I couldn’t agree more and you know in your head like it’s not just about this, and your learning about more marketing and sales that stuff definitely has to happen, but your right if the mind set does not change you know ultimately you will have that bunch of information and you won’t be able to put it into play if you don’t have the right mind set if your thinking that’s the case.

Brett: It’s like yesterday when we had done our podcast right, so we did an interview together and on that interview we shared some really valuable information and we are going to do that again today. We are going to share exactly how everyone achieves something. If you ask me a question my minds going to go, “Oh Jason look I don’t really want to get a trainer because they might go out there and steal clients” you know you just need to have that – if you haven’t read the book Influence from Robert Cialdini I highly recommend that you do that. Last night I actually watched a video of that and he talks about the six rules of  human psychology and how to get people to say, “yes” and one of those laws, his first law reciprocation for the law of repository you know that whole thing is give first to receive. I’m a massive, massive believer in that so whatever happens from any interview podcast, any article I write out there someone is going to be there and they are going to go, “You know what that’s amazing stuff thank you so much” and they can implement it. At the end of the day we are all here for a reason and we are all here to just do the best we can do with the information we have and I’m a massive believer in that.

Jason: That leads me onto then we talk about sharing information and I guess you know access some blue print as I call it because the thing that I really – obviously we are in the coaching, and mentoring organization and talk to anybody that is successful they all have mentors from top athletes, forty players you know business people that…they all have someone for that reason. Brett you know you have a coach I have a coach, and I have a coach in a couple of different fields also, not just business, but financial coach and someone knows that little bit more than me or a lot more than me in some cases, and I seek out these people. I guess my question is now can you tell us your secret to building a successful personal training business, so maybe there are a few different key components of that in your mind? If a trainers sitting in front of you your saying, “Hey look at the end of the day if you want to be successful these are the most haves” secrets if you want to call them that to make sure your business is going to do as well as it possibly could.

Brett: Sure, mate I think with anything a blue print is always something that you want to have. I guess one of my first episodes I did on my podcast was talk about five keys to successful fitness business. Now, we could sit here and talk about bloodly maybe twenty, thirty, forty or a hundred different of these methods, but you know my five keys first of all is, one is that you obviously need to be in the right mind that just goes without saying, so you need to know what you’re actually doing, and in no particular order another one is you need to build a rating community, so you need to – whatever your product or service be you need to make sure that your going to create a rating community.

If you want to create a product on how to feed your pet pug now you need to create a ratings community to people that love pugs, so an example of that is if I see a photo on facebook and I see a pug I’m going to automatically gravitate towards that, because I have a pug myself you know actually the Men In Black movie because these dogs are awesome to my eyes. Now, someone else may look at a pug and go, “Geez there ugly dogs” and you know I have to agree with you they are a bit, but in the same token you need to build a rated community of people. Whatever that is, so if you wanted to train old people or young people, athletes, and the general public you know then you really need to build that community and you grow that by using the term I like to use “Education Based Marketing” so you need to educate and motivate these prospects to want to engage in your products and services whether it be immediately or six or eighteen months down the track you need to adapt that mind set.

Now, secondly I think you need to produce results so you can go and create the best product for service out there in your eyes, but if it’s not producing results you’re going to get found out and a lot of that particular product or service just won’t be worth it to anyone. I’m a massive believer in other keys so to the third key is providing multiple services. Now, you could look at this as your products with another famous entrepreneurs coach a friend of yours who talks about creating a product client sweep, and if you just want to look at like, I’ll give you some examples of our products sweep that we’ve created with International, so we have Fit-International as say head of the company out of that we have our Fit-Transformations which is our licensed program professional trainers who want to run their very own Fit-Chick location, on that we have also got Fit Kids, Fit Mums, so off shoots of that particular program. We have got our Fit Online which is all online products, nutrition products, and workout assistance. What else do we have we have recipes, and a whole heap of products just there that people can purchase online they may not be in our community, but anywhere around the world people can purchase it. We have got Fit Supplement, so you can purchase supplements, we have got Apps which is an iTunes and Android App you know we have got the Fit Foundation which we are currently creating which is really exciting for me, because as our company grows we want to be able to give back to the community and charities as well.

We are running a Fit Chick Retreat and in actually four days we are actually heading over to Bali, and taking thirty girls with us on our retreat, so that’s the product sweep, so we have multiple different products and services that we can offer to the clients that we currently have. If you’re listening there going well, “Geez I can’t retreats and I can’t do this can’t do that” I totally understand just start with something simple such as your doing one-on-one training, or maybe have group training option. Have an option liaison method and service where if they want to get a massage they can go through you you know liaison Supplement Company if you can and get and the supplements for your client you know there are a heap of different ways that you can build this on a smaller scale as well.

Then the next one I have is been genuine you know at the end of the day the key component one of the key components is to by genuine you need to look at it as though it’s not all about the money. You also need to have a reality check and realize that money does make the world go around, and for me in order for me to achieve my purpose of actually helping millions of people I need a lot of money to do that however; in the same token you need to be genuine. People know if you’re not genuine and they will be able to get that vibe from you that you just did it for a quick buck, but you need to be totally genuine about that and of course having a real purpose.

Jason: Hum.

Brett:    I’m a massive believer in you need to have a real purpose in and what I talk about in that aspect is I’ve created a Fit Foundation, so my purpose is for me when this company is running to its…where I would like it to be I see eighty percent of my week spent with working in the Fit Foundation going around to places and been a part of something that is just bigger than me, so that is something I’m really, really passionate about and I can’t wait to be able to do that, that really gets me excited. Again, we need to just have a reality check on that going well, in order for me to be able to do that and have the Fit Foundation you know the company initially is making money you know or else I’m not going to be able to do the things I want to do. Finally mate, actually well that’s five, so those are the five key components I believe, so what are your thoughts on any of those that stuck out for you bud?

Jason: You know really at the end of the day the best part is you have really have expressed what made your success and your business successful, and for me I couldn’t agree once again, more with those things. The thing that stands out for me out of everything you said was that having a real purpose and passion. What I’ve personally found over the years is that when it was just about the money when I was I guess in my early twenties I was just thinking I want to have more money you know it really didn’t get me out bed for who I am or it didn’t really drive me. It’s not a clear direction about why you’re doing everything, but for some people maybe money will be able to do it, but I can pretty much access after many years of been in it and seeing other people it will run its course if it’s just about the money. The thing in it what you said for me was having a really clear purpose of what you’re doing like, in our business we are very clear we have a target of educating you know by the fifth year in four thousand trainers that was just a goal we set you know it was more or less great, but you know we wanted to provide as many education material that we could not just in Australia, but around the world. For me that’s exactly it, having a very clear vision for what your business goal is, so you can work back so every year you do have some structure, so you know every month this is our target, this is what we are trying to achieve, this is what we want to head towards and then you can break that down to the daily tasks. In our workshops the biggest thing we hear is time management, and when we look at it what resolves time management is having a very clear purpose as you said, and the people I ask, “Well what’s your end goal for your business?” and really the next question is they don’t know, because if you did know what it was you wanted t achieve, you know it’s not about been better time management it’s about really going and getting stuck into the activities that excite you to fill your own goal. Procrastination only comes in when you really don’t have a clear purpose and you know desire, drive, and having goals.

Brett: I think just on that as well mate is that home that point of purpose it really only dawned upon me probably a couple of weeks ago…I had this realization since I started the podcast and doing interviews you know like the other day when we were chatting on all things and how to have a successful business and stuff what really dawned on me was I asked myself the question, and asked myself really like, “Am I enjoying my role currently in the business I’m in, and what do I enjoy the most about the role?” what stuck out for me was I’m actually enjoying right now at this moment in business and time I enjoy sitting here and talking to you on the phone right now. We are not getting paid for this we are just simply sitting here talking about business and on how we can help other people and to me that’s weight in gold. You know, so it always does you know and I guess it triggers me sometimes in regard – usually we are on a constant search to generate more income for the company, but the thing of it is it’s just a vehicle to be able to help you do what you want. If we weren’t making any money I would not be able to sit here and talk to you on the phone and do something that I really, really enjoy.

Jason: No, but you’d be busy out there trying to do it you’d be out there exchanging time for money.

Brett: That’s exactly right I’ll be training clients again, trying to get paid for my services yeah, it’s I just think it’s a really valuable couple of points in that for people listening is that…you know check in with yourself and ask yourself are you actually enjoying what you’re doing, and if you don’t get out of that stop putting yourself under all that pressure when you can go and find something that you enjoy you know.

Jason: Yeah, you know things from my personal and once again, having the opportunity to work with thousands of trainers you know I think I also liked the idea of a passive income and I think I liked the idea of working less then there is that middle you know the part in between of going, “Can I really do this? Have I got a track record of not doing what I said I would do? I don’t know even how to do it. It’s a little bit scary” you know, so they get stuck in the rat race or the treadmill where it’s not really ultimately what they want t do, but I’m not sure what else I would do. Not sure whether I would be able to make it, so you know what I’ll do is more of the same.

I guess my question to you is we have all been through the process of going from a single self-employed person bringing in a hundred percent of the income to then what you’re saying know is, which I personally love as well is I can be sitting here doing this my businesses run themselves, and I’m not required to be actively in it doing all the delivery of the work although I have a part to play in it. I can go away on holidays and you can go on holidays and the business is not going to stop. So, that’s the pay of the picture of the excitement of what’s on the other end, but how you get through that middle bit, how did you go from going…maybe you’re not the best person to ask because your that person who thinks big and just has that drive and motivation to go through, but let’s run with it anyway.

What was that middle experience like for you from going single employee to where you are now to – you don’t do any PT of course you haven’t for a long time and you have this massive multi-million dollar organization called Fit Chicks was the process and what was some of the main pivotal steps in between?

Brett: Well mate I think again, like there is that part of me that just wants to say just do it, just do it and take a leap and jump, but we could be realistic about this. You know I’m a guy that thinks big, but like everyone I’ve had struggles, “Should I do this? Should I do that?” and I think mate it really comes back to looking at laying out the situation, and one of things going, “Look what is the worst case scenario if I was to take this next step?” so, if I looked at it and go, “What is the worst case scenario of me not wanting to get more clients when I discovered internet marketing?” so I was like, “Well the worst case scenario is all my clients drop off and I have no money” so then I ask myself, “Well do I have the skills to go get that back again” and I said, “Yes” well okay no worries. Then I went on the flipside and I go, “What is the best case scenario if I concentrate and spend that extra heap of my time” and I literally spent over six hundred hours sitting learning internet marketing, looking a website etc., doing all the technical stuff which I probably recommend not everyone do, but I just said well, “What’s the case” and I said, “You know what’s the best case is I get to live the dream. I get to make money while everyone else sleeps” and I’d way rather have that than you know not have clients, and have to go back to getting new clients on the gym floor.

I just weighed out my pros and cons and looked at worst case and best case, and I just liked the best case so much more that it was worth having a shot, so that’s probably one way that I really look at it. I guess if we looked at it from a more of a technical point, let’s say you’re already in business and you’re doing okay, and you’re at the amount of clients that you like, but you don’t know how to take the next step. Look at return on investment is, so for example we have some sales team now who work for us and they are responsible for liasoning with the personal trainers who are looking to take on a Fit Chick location, so I looked at them and said, “What is the worst case scenario for bringing this person on?” because at the end of the day I need to look at it and go, “If I bring someone on I have to pay them a wage” so there is an expense there. Then I’m like, “Can we afford that extra expense?” where is that money going to come from. But, I look at this mate and I think this is a really powerful thing for people to look at, and am I willing to give this person – like I look and go, “How long do you think it would take to train this person up until you feel they would be good at their job and your getting your return on investment?” I looked and I said you know, “I’ll be happy to pay someone for a month” so if someone wants to work for a month full time doing our sales role that we currently have, and if they were to produce – worst case scenario if they produce no results and we just had to pay them then all that means is we would be out X-amount of dollars because we just had to pay them in my time and energy for them to get into it. Then I thought, “What are the best case scenario?” well the best cases were if a person turns into a gun and just is a sales machine and brings on dozens of new trainers every month. Those were the two passionate scenarios and I went back to the…you know we did the max on that, “Would I rather lose a fair bit of money investing in someone’s time or would I rather have hundreds of new licenses come on board” and it was such an indecision, but you just need to weigh out what your worst case, and you’re willing to do.

I will give you one more example of that which I think is imperative for personal trainers is investing into your marketing and looking at what where your marketing dollars go to. For myself I spent more money on marketing in the last twelve months than the average person would earn in five or six years. Now, a lot of people go, “Wow why are you spending that much?” and I go, “Well I know what my return on investment is. I know every dollar I spend I can get back, and I know for every hour I invest my time into something I know what I can get back” so you know you just have to know your math, and for me math in school with the algebra and all that I finally realized why math is important, because when you want to count your dollars your meant to be able to count.

Jason: Yeah, I failed math terribly at school, but I definitely love it know from exactly what you just said then.

Brett: Yeah, I meet an example and this is something that totally does my head in because I’ve got multiple websites and we are really big on, and this is something I definitely took away a great lesson from you and Brad is, the whole thing in testing and measuring. I was always good at implementing stuff, but I never really tested and measured and got a result. I have a squeeze page and I was like, “I’m actually going to do a split test on that,” so I have two squeeze pages offering the exact same result the only thing different was the image. What I’ve been interested in putting up for three days, and I found out that one page was out converting the other page by six percent, and that six percent meant an extra…it worked out about two hundred and thirty leads a week you know difference between the two pages. Now, I know what each lead is worth to us and I know that two hundred and thirty times that money ends up been quite a lot of income.

Jason: Yeah.

Brett: The thing about mate I would never have known that if I didn’t fish or just have a crack at it you know because I’m sitting there going, “Well I don’t actually even know about Split Disc or how would you start a Split Disc?” But, I knew what it was, but I’d never really implemented it properly until this stage, so that is really something valuable testing what your done, and see what works, and doesn’t work and then you know where to spend your money. It’s the same thing with hiring someone if you have someone who works for you catch them, and make sure they are doing their job if they don’t find someone else to compare, and see who the best is.

Jason: Yeah, and something that is really important that popped up to me when you were speaking about testing and measuring you know I guess from where you where to where you are now with the success you have had it’s important for people to understand as well that – I can remember a good break through it was definitely closer to two odd years you know you just back to that persistence you learn you went over to the states, you flew yourself to Las Vegas, you’re in our program, but you didn’t stop there and you went over and invested more of your hard earned money to get over there and get around experts in the stuff you were just talking about the online stuff to  come back and persist and persist.

I’ve seen many people over the years get the same information that you did and you know I guess you have to look for those of you who have read the book, Think And Grow Rich she talks about stopping three feet from the gold, so you dig, and dig, and dig, and go, “I’ve had enough of this, this is too hard this is rubbish it’s not going to work” and then they stop, you’ve just persisted and I think that is the message I want to get through to the listeners is that we have got to make sure we understand that you know it just does not happen overnight for me and didn’t happen overnight for you Brett. You know it took five years to be an overnight success, but what I really want people to understand is that regardless if you build a massive business or in between business whatever always just think about your lifestyle, and what people like, Brett and myself Brad, and other successful people they design their lifestyle first, and what they want to do.

Do they want to go away on holidays for six weeks of the year, how do I want to give back to society, what do I want to retire on you know, what kind of cars do I want to drive you know how much will I donate back to charity and stuff like that. The clearer you are on that then the business will then develop behind that and not the other way around, so I think it’s really important for people to hone and get that part clear and the rest will fall into place. Plus to really emphasize it I personally have witnessed Brett try, try, try, again, to nail it, and I tell you what when you get that one that works you know if your saw the inside of Brett’s business and what it turns over, and what it does, and not only the money, but how many of the people are helping now and how many people it’s had on a big impact around the world. Not just here you know a lot of the green buttons can go off, but it’s that classic thing again, people say Michael Jordan was a freak, but they didn’t see the extra five hours of training he did when everyone else on the team had left, so that is the part I really want to put across. If you really want it bad enough you have to persist.

Brett: I guess mate just on that I hundred percent agree with everything you said there because persistence is the key, and what people don’t see is, what goes in and right a quick story on that which I think will relate.  When I first started internet marketing I created my first product and I was like, “Yeah, this is going to go great I’m going to make thousands of dollars just like guys that I follow do and it’s going to be awesome and it will just create my lifestyle.” With the first information product I created I did what you would call a product launch it wasn’t that good of course, because I didn’t really follow too much of the method because I didn’t really know it. But, I had a crack right and got my first product out – I did all the backing and setup myself literally hundreds of hours of time spent on this hoping for that big payday I’m going to get paid. I did the launch…the first person who ever bought my information product was my mum because you know which for me – my first information product I was under the feeling you know I can’t wait for that first sale it’s just going to be the first of many, and I actually felt quite saddened by it because I was like, “Oh [expletive] now I have to pay my mum back the money I don’t want her buying my stuff I’ll give it to her for free you know” and that little product launch I sold about twenty units or something nothing at all glamorous you know twenty unit, and I think I only sold it for nineteen to and that was my first ever product launch. Most people would stop at that and go, “This internet marketing does not work it’s crap” you know, but I persevered then our second product launch we did about six hundred sales and then on our third product launch we did over a thousand sales, and this is like within a three day format, so in three days we sold over a thousand units. Now, people think oh, man you had overnight success and I go, “Yeah, my overnight success of hard work and hours and hours of learning stuff that’s what it took mate” you know for me it’s really for me it’s…I’m really product to talk about that because you always hear these stories of persons doing well and they killed it they’ve done great, but there is always a back story thing and I think it’s really important to be able to relate to that. I’m not anyone special although I like to think I’m a special type of person, but there is not too much difference between me and everyone else. Maybe I think a little bit differently, but you know to create an information rating community anyone can do that you just have to want to do it you just have to want it.

Jason:   Yeah, and I think you know in terms of the whole…not been special yeah, it’s a good point you know two arms, two legs, you know the same as everybody else. Well, the thing that’s really important is you know a lot of people go, “Oh yeah, but that’s so and so, and they have the look or they come from this background or they have come from this background” and you have to be very careful I guess if not limiting ourselves and making excuses or you know putting those limitations. It’s really powerful what you said there it’s exactly right everything that you’ve learned can be learned by others. Everything that I have learned can be learnt by others, and if your open and have a desire.

Mate I guess you want to start to wrap up you know you did a really cool thing with me last week, but I’ve just got a few questions. I guess a bit of fun a bit of heart in this before we begin…I do want to finish with I guess a snapshot of your current business though and what Fit Chicks is doing and if anybody is interested to find out more about it, and where they can go and explore that kind of stuff. I guess firstly mate the first one, – and I don’t mean an disrespect to anybody listening to this it is purely just for fun, so I’ll appreciate it, but your straight we know your straight you have a beautiful partner in Emily, but I want to know who would you turn gay for?

Brett: That’s an easy one mate definitely has to be Ricky Martin that dude I think is quite funny we were watching the voice just recently and Emily and I just kept looking and going, “Man does this dude do anything wrong” watch he speaks in a seductive way, he’s a great looking bloke you know it would definitely have to be Ricky Martin if I was in love with him.

Jason: Well what got me how easy it came out how you said that’s the easiest, so I kept thinking he’s thought about this before.

Brett: Yeah, I constantly think about him I guess it’s quite easy to roll off.

Jason:   Well now that we are all comfortable with our own sexuality I’d agree.

Brett: Yeah, yep.

Jason: The next one is mate…

Brett: I’m thinking about going to his concert to mate.

Jason: Say again…

Brett: I’m thinking about going to his concert. Do you want to go?

Jason: Mate I would be happy to go.

Brett:    Okay, that’s cool.

Jason: Well what’s been your most embarrassing moment I know you probably had a million, but what jumps out when I first say is you’re most embarrassing moment and why?

Brett:   That’s a good one mate because it takes a lot for me to get embarrassed, because if you know me well enough I’m pretty much black and white, but my most embarrassing moment…can you break it down into a context, because like you said there is probably many things I can say.

Jason: Well, like it could be a conversation with someone you just meet and you said something that was you know…silly or stupid in my view, and you know I said something that you know could have been a bit embarrassing a bit like, you know, “Congratulations” like that or, “Your pregnant” well not I’m not.

Brett: Okay, yeah well I probably haven’t said that because I was probably quite introvert, but something that pops up to me that was quite embarrassing was – I’ll give a little bit of a back story. I only ever used to drive manual cars and moved to Australia and bought an automatic, and because I always heard automatics break down and this type of thing. I parked at Movie World on the Gold Coast, I can’t remember what – I didn’t go to Movie World, but actually I went to a casting audition at Movie World and I got back to my car and I went to start it and it wouldn’t work, and I went, “Geez this is not good” so I rang up the RACQ, rang them up, and got the dude out. The car was parked in reverse like; I didn’t have the car in park so it wouldn’t start, so that was quite embarrassing from what I just remembered.

Jason: I had a classic one I’ve got plenty more, but when you said that I just remembered been at the coast once and I was at the sunnies up there and I’d just bought these new  sunnyies and I’d had a stock, and track record with loosing and breaking them, and I got in the car and went, “[Expletive] my sunnies” and I’m racing back to the restaurant thinking I left them on the table and I said to the chick, “I just want to check to see if my glasses are there,” and the poor thing she kind of subtle looked on the top of my head and I discovered that my glasses were sitting there, so that was one of those moments to mate. If you have the opportunity to just meet one person famous whatever if you got that opportunity if there was just one you had to pick who would it be and why would that person be important to meet?

Brett: It would probably be Ricky Martin first, but I would have to say mate because it’s quite funny I talked about that the other day with another mate about who would you have around for dinner if you had five people, and it’s a really, really hard question to ask, but I think what pops up to me the most right now would be Steve Jobs for the reason been you know I’ve heard a bit of his back stories, and you know I think that would just be amazing to be able to just in the head of – any ambition to iPhone back in the ‘80s when no one thought it possible, so that type of visionary thinking is where I’m with that. I like to always think what you know what’s the impossible, but really possible, so probably Steve Jobs mate.

Jason: Yeah, what’s a bad habit that you have that you know you might not absolutely want even break, but you just probably deem to be a bad habit?

Brett: Yeah, so I probably have a few bad habits.

Jason: Yeah, my wife points those out to me.

Brett: Yeah, yeah, so does Emily she’s really good at that. I think probably one of my worst bad habits would be cleaning up like, ninety-nine percent. What I mean by that is I will do the dishes, I will clean up stuff, but for some reason I will leave a glass or the chopping board there and I go, “Why do I do that why don’t I just do and complete it” so that’s probably a bad habit.

Jason: There will be a bunch of people pissing on sales laughing because I got that trait I’ve it’s a certain personality to some degree that you kind of go, “Mate you’ve come this far you might as well just knock the rest on the head” and she’d be like, “I checked and I’ve done my part” you know, but leave two or three dishes there.

Brett: It’s not like I left the last piece of bacon in the frying pan well I cleaned up everything, so  I left the stuff in there and I was like wait a minute Brett,  so I actually went back to do it because I caught myself out, so I guess it’s a habit that I’m looking to break. I’m not crazy I promise.

Jason: Okay, that’s great thanks for sharing that always good get an inside and other perspectives. Just to finish up mate you have Fit Chicks International going gang busters you know if people listening haven’t heard of it you know I would be very surprised if not when they go and check it out I think they would be very amazed. The things you and I have been speaking about it definitely a lot of great morals out there and some people may not be totally clear on what they could use and you know we absolutely are big advocates of the coaching and mentoring and business opportunities, so for people that want to go and find out a little bit more about Fit Chicks and what it’s all about and a bit more about yourself Brett Campbell, and your vision and passion behind it where can people do mate?

Brett: Sure, so I guess probably the easiest place would be to go to FiitInternational.comau and that’s spelt with two I’s F-I-I-T, so FiitInternational.comau or they can see the prices I guess of what we have. Even from a learning perspective even if you’re not interested in looking at anything we have just have a look at how I do it, it’s the way you learn. On the website you can click on a tab which says podcast you know I really suggest you get on and register for the podcast, and listen to – like last week I interviewed Jason, and I also interviewed Arnold Schwarzenegger he’s a fitness advisor, so you know we have great people, and we have some awesome information to share. Definitely go and check out episode number six with myself and Jason which I believe is extremely…it’s probably my most sellable one to date.

Jason:  Yeah, awesome heaps of fun I agree it’s one of those rare I, don’t know if it’s rare, but it’s definitely…I was talking about it yesterday going and doing some interviews, and after doing it for a long, long time as we have we really identify if you advise anyone to listen to it’s definitely that one, so I would agree although it shows we really are pumping our tyres up you know we know a thing or too. Mate it’s been great having you on the interview today and for those of you listening if you are thinking, “I don’t have these people in my life and I don’t have mentors or people to be able to connect with that want to go ramble” my message is that you know around a least two of them, and not two you know Brett’s company and our company we work closely hand-in-hand and we have a very much a great relationship, and our main aim is the same which is why we connect so well and are such great friends.

We want to pass on what’s been such a great blessing for us to those who are driven and want more from their life and I couldn’t recommend getting yourself around more of what we have to offer on a regular basis. Those would be my parting words and once again, it’s both our missions to make a difference out there, because the industry and business has rewarded us handsomely and there is nothing like, passing that on to other people and seeing and denying the income they could make, but just a different quality of lifestyle and providing employment for others it really is a really great reward.

Brett: Look mate again, I just want to hone that one home to people listening to this you know whether you’ve found about this interview via myself or Jason or someone else I’d highly recommend I can’t recommend enough coming along to the two day events that you guys run where you educate and motivate trainers on systems and procedure, and how to run a successful fitness business. If you’re listening and you’re like, “Uhhms and Arrhs” about getting along and you going, “Well I don’t want to have to pay the two hundred or four or five hundred dollars” whatever the ticket cost now to go there take that money aside it’s going to be the best investment you have ever made whether you do anything with it or not just getting along to these events will just make such a massive business in your business, so I highly recommend. Hey you know if you’re listening to this I’m going to go out on a limb here because I like this kind of stuff, because I reckon if you email Jason privately, and let him know you listen to this podcast I’m sure he will give you a free ticket. So, I will leave you with the rest of that Jason I’m sure you will follow through on our deal.

Jason: Yeah, yeah, well we will see how we go maybe we will just limit that to the first five people that listen to it and email me.

Brett: Yeah, that’s probably a good idea actually.

Jason: Yeah.

Brett:   The first five people who contact Jason will give your rewards.

Jason: You know what Brett we were saying if you really, really want it and you want to negotiate and sell me on the idea of giving you a free ticket to come along that is my challenge to you don’t just say, “Hey it’s me I heard the podcast I want a free ticket” because you probably won’t get a response from me at all, but if you’re going to respond make sure you put everything into as to why that would be so important to you and why we should be giving you that ticket as someone else having pay for it, so that would be my feedback on that.

Brett:  Cheers mate.

Jason: All right Brett I’m going to get off this call before you cost me any more money mate.

Brett: All right I’ll go and, so what am I going to do…actually I have a massage booked just to let you know, so I’m looking forward to that.

Jason: Good, great I’m getting a haircut, so now everyone knows what where doing now we can split, and let them get on with the rest of their day.

Brett: All right mate.

Jason:  Good on your’ mate thanks for that.

Brett: Bye.

Jason: See yah.